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About the Role
As the Director of Insights, you will architect the audience narrative and champion a data-driven story, positioning MrBeast as the definitive voice in creator-led marketing. You will partner with the Sales organization to translate complex data into compelling pitches, empowering the team to bring ambitious visions to life. This role involves authoring category perspectives, hosting webinars, representing the company at industry events, and supporting high-stakes pitches.
Responsibilities
- Spearhead proprietary research and package first-party audience signals to deliver high-impact commercial narratives for Sales.
- Publish category-defining perspectives across priority verticals, serving as both strategic sales tools and key press opportunities.
- Represent MrBeast on select major industry stages, webinars, and executive roundtables to showcase thought leadership.
- Partner with VP’s and Account Directors to develop bespoke research angles for high-stakes strategic partnership pitches.
- Maintain a hands-on approach to crafting protocols, verifying citations, editing reports, and designing pitch-ready presentations.
- Host a regular cadence of MrBeast-branded webinars and briefings for agency partners and brand-side marketing leaders.
- Remain closely involved in research execution by drafting, editing, verifying citations, developing study protocols, and building presentation decks.
Requirements
- 15+ years of experience in media research thought leadership, brand marketing strategy, industry analysis, or executive-level insights at a publisher, platform, agency, or research firm.
- A substantive published body of work, including original studies, category perspectives, or research publications that have circulated within the industry under your name.
- Strong stage presence with experience delivering keynotes, moderating panels, or presenting research to client audiences at major industry events.
- Fluency across Google Analytics, Nielsen, Comscore, and MRI-Simmons from a research synthesis and storytelling perspective.
- Proven ability to combine first-party and third-party data sources into coherent, persuasive commercial narratives.
- Direct experience turning a publisher’s or platform’s first-party audience data into pitch-ready stories for Sales and senior client stakeholders.
- Excellent writing, editing, presentation, and citation-verification skills.
- A willingness to remain hands-on and complete the detailed work required to move a study, presentation, or pitch across the finish line.
Skills
- Google Analytics
- Nielsen
- Comscore
- MRI-Simmons
- Research Synthesis
- Storytelling
- Data Analysis
- Presentation Skills
- Writing
- Editing
- Citation Verification
Experience Level
- 15+ years
Salary/Compensations
- $155,000 – $194,000
Benefits
- Employee equity plan grant
- Annual bonus
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
About the Company
- Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.
- Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube.
- With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.
- At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change.
- Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.