Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against JLL's job description. Free.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against JLL's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at JLL — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at JLL — free, in seconds.
About the Role
As Marketing Manager for World Square, you will lead the development and execution of comprehensive marketing and communications strategies to elevate a dynamic retail precinct. You will create compelling brand experiences, manage campaigns, activations, digital marketing, PR, and community engagement. This role blends strategic thinking with creative execution, involving budget management, market research, retailer support, and representing World Square at key meetings and events. You will leverage a global network to drive foot traffic, conversion, and sales, strengthening World Square's position as a premier retail destination.
Responsibilities
- Develop and deliver the annual World Square marketing and communications strategy, including campaigns, events, digital marketing, PR, research, reporting, community engagement, and retailer support initiatives.
- Lead the World Square Pop-Up Retail and Activations strategy, managing all aspects from planning through execution and performance analysis.
- Oversee brand management for World Square, ensuring brandmark and guidelines are accurately represented across every touchpoint and consulting with departments to maintain consistency in brand positioning.
- Build and maintain strategic relationships with key precinct stakeholders, including City of Sydney Council, Committee for Sydney, neighboring properties, and major retailers, representing World Square at meetings and events.
- Direct retailer support initiatives by developing and maintaining relationships throughout the precinct, attending leasing meetings, and working with opening retailers on hoarding execution and launch strategies.
- Manage market research and analysis to deliver insights on World Square's diverse demographic, including local residents, international and domestic students, CBD workers, and Asian demographics.
- Oversee the Marketing Budget (promotional fund), including forecasting, reforecasting, reconciling, and managing purchase order and invoicing processes.
- Prepare comprehensive monthly, quarterly, and ad hoc reports for clients, including marketing and pop-up retail performance measures with ROI analysis.
- Conduct daily centre walks to manage asset presentation, focusing on branding, installations, and signage while ensuring adherence to risk management and OH&S policies.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- Minimum 5 years of experience in marketing, preferably within retail, property, or shopping centre environments.
- Proven track record in developing and executing integrated marketing strategies with measurable ROI outcomes.
- Demonstrated expertise in digital marketing, brand management, and PR across multiple channels.
- Strong budget management experience, including forecasting, financial reconciliation, and vendor management.
- Excellent writing and communication skills with meticulous attention to detail and accuracy.
- Proven ability to manage multiple projects simultaneously while working under pressure to meet tight deadlines.
- Experience in stakeholder management and building productive relationships with clients, retailers, and cross-functional teams.
Skills
- Marketing strategy development
- Communications strategy development
- Campaign planning
- Pop-up retail activations
- Digital marketing
- Public Relations (PR)
- Community engagement
- Brand management
- Stakeholder relationship management
- Budget management
- Market research and analysis
- Reporting and ROI analysis
- Risk management
- OH&S policy adherence
Location
- Sydney, NSW
Work Type
- On-site
Experience Level
- Minimum 5 years of experience in marketing
Education Level
- Bachelor's degree in marketing, communications, or a related field
Benefits
- Great employee discounts off fitness, wellbeing & other renowned brands
- 18 weeks paid maternity leave
- Private Health Insurance Discounts
- Active Social Club
- Employee assistant program
- Novated Lease for EV cars
- Paid time off for volunteer work
- Career Opportunities with Australia's #1 Commercial Real Estate firm
- Premium offices
About the Company
- JLL empowers employees to shape a brighter way forward.
- JLL is a global leader in helping clients envision where people will live, work, play, shop, and eat.
- With over 200 years of real estate experience, JLL is in continual pursuit of brighter ways of working.
- JLL fosters an entrepreneurial, inclusive culture where the best inspire the best.
- JLL is committed to offering veterans a successful civilian career.
- Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services.
Equal Opportunity
- JLL is committed to equal opportunity regardless of race, gender, age, sexual orientation or disability.
- JLL is dedicated to offering veterans from all ranks and services a successful civilian career as they transition out of the military.
- Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.