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About the Role

Play a key role in demonstrating the value of Disney’s premium advertising solutions across Disney+, ESPN, and the broader advertising portfolio. Lead audience insights, campaign measurement, and effectiveness research to help advertisers plan and invest with confidence.

Responsibilities

• Lead advertising effectiveness studies across Disney’s advertising portfolio, including campaign measurement, brand lift studies and post-campaign analysis.
• Develop audience insights and market narratives that strengthen Disney’s advertising proposition with agencies and advertisers.
• Build measurement frameworks, benchmarks and proof points that demonstrate the impact of Disney’s premium video and streaming environments.
• Partner with sales and client-facing teams to deliver insight-led solutions that support client engagement and commercial growth.
• Identify, evaluate and manage research vendors and measurement partners across the APAC market.
• Present insights, methodologies and recommendations to senior internal and external stakeholders.
• Stay close to industry trends across audience measurement, advertising effectiveness, privacy, signal loss and cross-media evaluation.

Requirements

• Experience in media research, audience analytics, advertising effectiveness, commercial insights or a related field.
• Strong understanding of audience measurement and advertising effectiveness methodologies across television, streaming and digital media.
• Experience working with Australian audience and media consumption datasets, with the ability to translate data into actionable commercial insights.
• Confidence managing research suppliers, measurement partners and vendor relationships.
• Excellent stakeholder management, presentation and storytelling skills.
• A curious, analytical and commercially minded approach, with the ability to balance methodological rigour with practical business outcomes.

Skills

• Roy Morgan
• VOZ / OzTAM
• AudienceProject
• GWI
• Nielsen
• Brand lift
• Campaign effectiveness research
• Post-campaign evaluation methodologies
• BVOD
• AVOD
• SVOD
• Streaming
• Premium video environments
• Media agency strategy
• Media agency research
• Media agency investment
• Media agency planning

Location

• Sydney, Australia

Work Type

• Full time

About the Company

• Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration.
• Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success.
• The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Equal Opportunity

• The Walt Disney Company is an Equal Opportunity Employer.
• We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong.
• We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
• The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com