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About the Role

The D2C Fulfillment Section serves as a strategic partner for major manufacturers, operating their official brand stores on the Rakuten Ichiba platform. We act as a collaborative partner, working hand-in-hand with clients to craft their e-commerce strategy, providing end-to-end services from site development to customer support to maximize sales and brand vision. We were founded to help manufacturers overcome structural, resource, and knowledge challenges in e-commerce.

Responsibilities

Lead the official online stores for 3-4 major client brands, managing the entire process from strategic planning to execution to maximize sales.
Maintain a comprehensive view of the entire operation, including marketing, data analysis, media planning, ad operations, logistics, cash flow, inventory management, accounting, legal compliance, and customer support.
Collaborate with the E-commerce Design Lead to consistently pursue and make decisions that optimize the overall business.
Develop short- and long-term strategies to achieve sales targets and maximize advertising ROI.
Identify key challenges and formulate improvement measures by leveraging Rakuten Ichiba’s big data.
Lead and optimize operations by coordinating with internal and external stakeholders across production, logistics, CS, legal, and systems.
Improve existing workflows, implement and standardize AI/automation tools, and scale best practices across the organization.

Requirements

Minimum of 5 years of professional work experience.
At least 3 years of hands-on experience in e-commerce site operations or e-commerce consulting.
Proven experience in client-facing roles or managing internal stakeholder relationships, including negotiation and coordination.
Strong proficiency in Excel, including the ability to perform data aggregation and analysis using VLOOKUP and Pivot Tables.
Ability to create professional strategy proposals and performance reporting decks using PowerPoint.
Hands-on experience operating stores via Rakuten Ichiba’s management system (RMS).
Proven experience in leading and executing business process improvement projects.
Proficiency in data extraction and analysis using SQL.
Experience in building and optimizing logistics and Customer Support (CS) operations.
Practical experience leveraging AI tools to enhance operational efficiency and streamline information gathering.
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.

Skills

E-commerce site operations
E-commerce consulting
Stakeholder management
Excel (VLOOKUP, Pivot Tables)
PowerPoint
Data analysis
SQL
Logistics operations
Customer Support (CS) operations
AI tools

Location

Rakuten Crimson House

Work Type

Full-time

Experience Level

Minimum 5 years of professional experience
Minimum 3 years of e-commerce experience

Education Level

University Degree

Benefits

Mentorship program
Comprehensive training modules

About the Company

The Marketplace business is the development of Rakuten Ichiba, Rakuten's founding business, which has continued to grow since 1997.
Rakuten Ichiba embodies Rakuten's mission of empowering people and society through innovation.
Rakuten Ichiba is one of the largest e-commerce sites in Japan, with over 50,000 merchants, more than 100 million user accounts, and many users.
Our D2C Fulfillment Section was established to address challenges manufacturers face in e-commerce, such as historical restrictions on DTC sales and lack of resources or expertise.
We employ a streamlined, two-person leadership model (EC Store Manager and EC Design Lead) to ensure swift, optimal decisions and maintain speed and quality.
We leverage Rakuten Ichiba’s extensive data to formulate long-term growth strategies backed by objective evidence.
Since our launch in 2019, we have achieved double-digit annual growth, expanding our organization to over 50 professionals.
We are scaling and seeking to optimize resources and bring in top-tier talent.
We are defining a new organizational model by refining workflows and leveraging AI to boost productivity.
Our culture is built on mutual support and knowledge sharing, with a flat organizational structure and a fail-forward mindset.
We are not just an outsourcing agency; we are strategic partners dedicated to co-creating winning formulas for our clients' e-commerce businesses.