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About the Role

The Senior Marketing Specialist - HomeMade plays a key role in planning, coordinating, and delivering marketing initiatives to support brand growth, customer acquisition, and retention. This hands-on, cross-functional role partners closely with the Senior Marketing Manager - HomeMade to bring integrated marketing initiatives to life across Brand, Acquisition, Engagement & Retention, Product Marketing, Content, Creative, Sales, and Digital Experience.

Responsibilities

Independently manage projects from briefing through to delivery, measurement, and review.
Develop clear briefs, timelines, success measures, and stakeholder plans.
Coordinate deliverables, approvals, and dependencies across internal teams and external partners.
Identify risks, remove roadblocks, and maintain momentum.
Write and edit copy for websites, emails, campaigns, social content, customer communications, and sales collateral.
Translate complex service, funding, pricing, and regulatory information into clear, accessible messaging.
Maintain HomeMade’s approved messaging, proof points, claims, and terminology.
Identify opportunities to improve communication across the customer journey.
Support the development of customer propositions, offers, and go-to-market plans.
Apply customer, competitor, and market insights to campaign and proposition development.
Help deliver a clear and consistent HomeMade experience across key customer touchpoints.
Monitor campaign performance, customer feedback, competitor activity, and market trends.
Support customer research and competitor analysis.
Conduct post-campaign reviews and recommend practical improvements.
Use insights to strengthen messaging, creative, propositions, and customer journeys.
Act as a key connection point between HomeMade and specialist Growth teams.
Lead project meetings and clearly communicate priorities, progress, timelines, and risks.
Navigate different perspectives and build alignment across stakeholders.
Provide clear, constructive feedback to internal teams, agencies, and suppliers.
Improve ways of working across planning, briefing, delivery, and approvals.

Requirements

2–4 years' experience in a marketing, marketing coordination, or campaign support role.
Strong organizational and project coordination skills with excellent attention to detail.
Demonstrated ability to manage multiple priorities and deliver work to deadlines.
Excellent written and verbal communication skills.
Comfortable working across a broad range of marketing disciplines.
Strong stakeholder management skills with the confidence to coordinate across multiple teams.
A proactive attitude, willingness to learn, and a collaborative approach to problem-solving.
Comfortable working in a fast-moving environment where priorities evolve and no two weeks look the same.
Experience in aged care, healthcare, financial services, or another regulated industry would be advantageous but is not essential.

Work Type

hybrid

Experience Level

2-4 years

Benefits

Learn from industry experts, experienced leaders, and on-the-job opportunities.
14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Hybrid workplace, balancing time in the office with remote work.
One extra paid leave day per quarter.
A floating public holiday.
Reward and Recognition program.

About the Company

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies.
We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care.
We believe in technology as an enabler.
We’re driven by helping customers attain better outcomes.
Mable is one of Australia's leading and fastest-growing healthtech platforms.
As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
We’re Switched On: We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold: We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One: We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful: We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Values we share as part of Attain Healthtech: Break New Ground: We simplify care with creativity and bold ideas.
Make It Matter: We put people at the centre and create impact that improves lives.
Own The Outcome: We aim high, deliver excellence and drive results that last.

Equal Opportunity

As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity.
Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless.
We value diversity in experience, and you might just bring something we are looking for to our organisation!