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About the Role

Whatnot is seeking a Performance Creative Lead to join the EU marketing team. This role will build and manage the creative engine for paid growth across Europe, owning the strategy, team, operations, and output for high-performing ads at scale. The position involves working across various creative pipelines, including creator-led ads, in-house production, and external partners, with a focus on scaling output intentionally through better systems, sharper strategy, and improved testing.

Responsibilities

Own the EU performance creative engine across paid social, accountable for monthly creative volume and quality.
Balance performance and brand to drive results while maintaining Whatnot's recognizability and trustworthiness.
Build the strategy and operating system to scale creative output, reduce guesswork, improve quality, and increase impact.
Manage and develop a growing team as a player-coach, setting direction and maintaining high standards while staying hands-on.
Partner closely with Performance Marketing to build the creative testing roadmap, analyze performance, and translate learnings into better creative.
Lead creative output across multiple pipelines: creator-led ads, in-house production, edited community content, agencies, and creator marketplace platforms.
Build scalable systems for briefing, production workflows, asset tracking, localization, creator workflows, and feedback loops.
Partner with the US Performance Creative team to share top-performing creative and adopt/improve global marketing tools and playbooks.
Utilize data to guide creative decisions, moving from one-off wins to repeatable creative systems.
Stay hands-on when needed, including sourcing creators, shaping briefs, reviewing edits, producing assets, and unblocking the team.
Drive AI adoption across the team to enhance speed, improve processes, and optimize workflows.
Use the Whatnot app as a buyer and seller to develop a deep understanding of the product.

Requirements

Experience building or managing a high-volume performance creative program across multiple workstreams, channels, and markets.
People management experience, including hiring, developing talent, setting direction, and raising the bar for creative output.
Experience sourcing, vetting, and managing external partners (agencies, freelancers, creator marketplace platforms).
Strong paid performance fluency, including reading creative performance data and brainstorming with marketers.
Strong operating ability to build systems for briefing, production, asset tracking, localization, creator workflows, and feedback loops.
Strong creative taste across various formats (short-form video, creator-led ads, UGC, edited assets, native paid social).
AI-forward leadership, driving AI adoption to reduce manual work and improve workflows.
A sharp eye for detail in briefs, creator concepts, edits, captions, and final assets.
Comfort working across Europe, with a need for localization by market, language, and customer behavior.
Hands-on video editing skills (CapCut, Premiere, DaVinci, or similar) is a bonus.
Fluency in another European language, especially French, German, or Dutch, is a bonus.
Experience in a fast-growing startup, DTC brand, or marketplace business is a bonus.
Experience creating assets across multiple communities, product types, or categories is a bonus.
Interest or experience in collectibles or fashion culture is a bonus.

Skills

Performance Creative Strategy
Team Management
Creative Production
Creator Management
Paid Social Advertising
Brand Management
System Building
Data Analysis
Creative Testing
Localization
AI Adoption
Video Editing
Cross-functional Collaboration

Location

Remote
London
Berlin

Work Type

Remote
Co-located team

Experience Level

Lead
Player-coach

Benefits

Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
16 weeks of paid parental leave + one month gradual return to work

About the Company

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love.
Sellers are building real businesses across hundreds of categories.
Building live commerce at a scale that's never been done in the West.
The people here are shaping how an entirely new industry develops.
A remote co-located team, inspired by values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia.
Move fast, stay close to users, and focus on the work that drives the most impact.
One of the fastest growing marketplaces.
Named the #1 Best Startup Employer in America by Forbes.
Enabling anyone to turn their passion into a business and bring people together through commerce.

Equal Opportunity

Whatnot is proud to be an Equal Opportunity Employer.
We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.