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About the Role
The Marketing Specialist for Lumenis is responsible for developing and executing marketing campaigns that drive growth across both disruptive and legacy product lines. This role spans the full marketing mix, from industry tradeshows and digital campaigns to brand communications, partnering closely with marketing leadership to prioritize high-impact activities and deliver measurable results tied to clear revenue goals.
Responsibilities
- Drive engagement through strategic participation in high-impact industry tradeshows, virtual events, webinars, workshops and other relevant activities.
- Develop marketing materials, presentations, and communications in support of product launches, industry partnerships, promotional campaigns, sales meetings, tradeshows, and other marketing activations.
- Strategize and execute integrated campaigns leveraging both traditional and digital marketing channels.
- Own the event plan, editorial calendar, and internal and external communications.
- Collaborate with US and Business Unit Marketing and MarCom teams to shape overarching marketing strategies across various marketing channels.
- Develop and manage promotional programs to generate leads at key shows and events, partnering with external vendors.
- Continuously monitor program performance, including ROI analytics, sales objectives, budget tracking, and advertising and promotion reporting.
- Assess existing marketing materials for activations, revising literature, archiving outdated assets, and maximizing digital-first approaches.
- Manage administrative responsibilities including Salesforce updates, business plans, expense reporting, budget forecasting, and weekly activity reports.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Public Relations, or a related field.
- 2-3+ years of experience in marketing with a strong focus on events and communications.
- Proficiency in MS Office and marketing tools including Adobe Creative Suite, Salesforce, HubSpot, Google Ads, and web analytics platforms.
- Demonstrated experience in campaign design and execution.
- Experience with data analytics and dashboard creation.
- Highly creative and strategic thinker with the ability to identify target audiences and develop campaigns that engage, inform, and motivate.
- Exceptional organizational and project management skills; ability to thrive in a fast-paced, deadline-driven environment.
- Healthcare or medical device industry experience is a strong plus.
- Willingness and ability to travel approximately 20-25% of the time.
Skills
- MS Office
- Adobe Creative Suite
- Salesforce
- HubSpot
- Google Ads
- Web analytics platforms
- Data analytics
- Dashboard creation
- Campaign design
- Campaign execution
- Project management
- Organizational skills
Experience Level
- 2-3+ years
Education Level
- Bachelor's degree
About the Company
- Lumenis is a global leader in the field of minimally invasive clinical solutions for the Surgical, Ophthalmology and Aesthetic markets.
- Lumenis is a world-renowned expert in developing and commercializing innovative energy-based technologies.
- Lumenis' ground-breaking products have redefined medical treatments and have set numerous technological and clinical gold-standards.
- Lumenis has successfully created solutions for previously untreatable conditions, as well as designed advanced technologies that have revolutionized existing treatment methods.
- The company's drive for innovation stems from an uncompromising commitment to improving patient health and well-being, addressing growing needs of aging populations, and offering medical professionals cutting-edge solutions.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.