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About the Role

Snap Inc. is seeking a Lead, SMC Marketing to develop compelling marketing content that drives revenue growth. This role will create sales enablement materials, on-platform notifications, emails, and web content, while building global creative strategy and collaborating with cross-functional teams and internal creative resources.

Responsibilities

• Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
• Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
• Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
• Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
• Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
• Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
• Provide ideas to continuously uplevel internal- and external-facing sales enablement content

Requirements

• Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
• Understanding of what type of education resonates for different audiences
• Experience leading internal creative design and web development teams
• High comfort with data driven decision making and ability to translate data into actionable content recommendations
• Ability to consistently uplevel content, while keeping in mind business goals
• Self-starter with strong collaboration skills and ability to multitask
• Ability to adapt to changing priorities and is comfortable with ambiguity
• Experience or familiarity in working with the media or digital advertising industry
• BS/BA degree or equivalent years of experience
• 8+ years experience in building and creating marketing content
• Direct experience with hands on sales enablement content creation
• Passion for change, Snapchat, and creativity!

Skills

• Google Analytics
• Figma

Location

• Zone A (CA, WA, NYC)
• Zone B
• Zone C

Work Type

• Office 4+ days per week

Experience Level

• 8+ years experience

Education Level

• BS/BA degree or equivalent years of experience

Salary/Compensations

• $142,000-$214,000 annually (Zone A)
• $135,000-$203,000 annually (Zone B)
• $121,000-$182,000 annually (Zone C)

Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success (RSUs)

About the Company

• Snap Inc. is a technology company focused on improving the way people live and communicate through its camera.
• The Company operates Snapchat, Specs Inc., Bitmoji, Saturn, and other digital services.
• Snap believes that having a diverse team enables the creation of innovative products.

Equal Opportunity

• Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
• EOE, including disability/vets.
• We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law.