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About the Role

The Manager, Growth Modeling and Advanced Analytics is responsible for validating and approving advanced analytics models across media, influencer, retailer and SKU-level. This role will be optimizing budget allocations and driving actionable insights to support Unilever’s business priorities. This role collaborates closely with cross-functional teams and external partners to ensure robust measurement standards and continuous improvement in analytics methodologies.

Responsibilities

Oversee the validation and approval of regular INC, Mega INC, and Pilot models, including those focused on media, influencer, SKU-level, and retailer analytics
Identify and resolve input data issues and attribution shifts by channel, ensuring data integrity and reliability across analytics processes
Execute budget-based optimization and forecasting on a monthly basis and in response to ad-hoc business needs, supporting strategic resource allocation
Conduct analyses to determine saturation points, optimal investment by platform, and the impact of incremental or budget cuts, providing recommendations for maximizing ROI.
Assess new measurement solutions and vendor offerings, vetting methodologies to ensure alignment with Unilever’s standards and business objectives.
Analyze and approve feature lists, prioritizing enhancements based on evolving business needs.
Participate in key Unilever meetings (brand connect with Unite, category review, CMI share-outs, LOM sessions) and maintain regular communication with the Data Poem team to stay informed about business priorities.

Requirements

3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role.
Strong skills in statistical analysis
Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding.
Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments.
Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure while adhering to agency processes.
Proven ability to thrive in a dynamic, client-facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives.
Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.
CPG experience highly preferred.
Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).

Skills

Statistical analysis
Data visualization tools (Power BI, Tableau)
Excel
Basic coding
Media measurement
Campaign analytics
Data storytelling
Analytical skills
Problem-solving skills
Communication skills
Collaboration
Project management
Client-facing experience
Google
Meta
TikTok
MMM
Attribution
Brand Health
Lift/Incrementality Testing
Data Clean Rooms

Location

Hoboken

Work Type

Hybrid

Experience Level

3-5 years

Education Level

Bachelor's degree required
Advanced degree a plus

Salary/Compensations

$60,000—$140,000 USD

Benefits

Competitive medical
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.
WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing.
At WPP, we believe in the power of our culture and our people.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.