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About the Role
This Lead Product Marketing Manager role owns the marketing strategy and client-facing narrative for solo agents and small team operators. You will define the audience and messaging for this segment, orchestrate launches, and build marketing programs that support revenue growth.
Responsibilities
- Own the voice-of-client feedback loop for solo agents and small teams, tracking competitive dynamics, conducting audience research, and maintaining market sizing.
- Develop and maintain segment-specific brand positioning, portfolio messaging, and product narratives.
- Author case studies that articulate client value for solo operators and small team leads.
- Act as the authority on brand naming conventions and messaging hierarchies for products and programs serving this segment.
- Maintain brand guidelines to ensure consistent client-facing messaging.
- Lead product launch strategy for all releases targeting solo and small-team clients.
- Support the product management team’s product development lifecycle, own the creative bill of materials, and coordinate cross-functionally.
- Partner with Analytics, PM, and Sales to develop and test pricing strategies tailored to solo/small-team economics.
- Translate segment-level packaging decisions into client-facing positioning that accelerates sales.
- Contribute to the commercial hypothesis, test-and-learn framework, and scaled strategy for CPL-based buyer lead products targeting solo and small clients.
Requirements
- 10+ years of B2B or B2B2C product marketing experience, preferably in Real Estate technology or enterprise SaaS
- Bachelor’s degree or equivalent experience
- Demonstrated ability to translate complex product portfolios into clear, differentiated messaging for entrepreneurial and SMB audiences
- Experience owning end-to-end GTM launches: from positioning through creative briefing and campaign performance review
- Strong analytical mindset; comfortable sizing market opportunity, reading performance data, and using insights to iterate
- Excellent cross-functional communication skills; adept at aligning PM, sales, and creative partners around a shared strategy
- Familiarity with AI marketing workflows such as synthetic research and scaling content production is a plus
Skills
- Product Marketing
- Market Intelligence
- Messaging & Narrative Development
- Brand Governance
- Product Launch Strategy
- Pricing & Packaging Strategy
- Commercial Strategy
- GTM Strategy
- Data Analysis
- Cross-functional Communication
- AI Marketing Workflows
Location
- Office locations
Work Type
- Hybrid
Experience Level
- 10+ years
Education Level
- Bachelor's degree or equivalent experience
Benefits
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
About the Company
- Realtor.com® is the No. 1 site trusted by real estate professionals, at the forefront of online real estate for over 25 years.
- We connect buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
- Our mission is to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
- We balance creativity and innovation on a foundation of in-person collaboration.
- We offer a warm, welcoming, and inclusive culture; intellectual challenges; and development opportunities.
Equal Opportunity
- Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law.
- Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.