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About the Role
Mable is seeking a CRM Specialist to build and optimize automated customer lifecycle journeys that drive engagement, growth, and retention. This role utilizes customer data and behavioral triggers to deliver personalized communications across multiple channels, partnering with Product, Marketing, and Data teams to enhance journey performance.
Responsibilities
- Create multi-channel marketing automation, including Email, SMS, Push, and In-app engagement channels.
- Execute, monitor, and measure CRM campaigns and their success.
- Collaborate with internal business stakeholders to ensure on-time delivery of campaigns or automation builds.
- Communicate campaign performance and results.
- Optimize new campaigns using data and feedback from existing and previous projects.
- Prepare variations for A/B testing and execute test plans.
- Develop and execute personalization and segmentation strategies for key customer audiences.
- Own lifecycle maps & process documentation.
- Stay current with martech trends and best practices.
Requirements
- 2+ years of hands-on experience in managing, executing, and optimizing CRM Campaigns or Builds.
- Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred).
- Proficiency with the Google suite & online collaboration tools (e.g., JIRA, Miro, Confluence) is desirable.
- Attention to detail.
- Excellent communication and stakeholder management skills.
- Knowledge of using AI tools to assist with everyday tasks, speed up execution, and streamline processes.
- Strong time management skills.
- Passion for Tech and making a real impact on people’s lives.
Skills
- Marketing Automation
- Customer Engagement Platforms
- Braze
- Google Suite
- JIRA
- Miro
- Confluence
- AI Tools
- Communication
- Stakeholder Management
- Time Management
Location
- Australia
Work Type
- Full-time
- Hybrid
Experience Level
- 2+ years
Benefits
- Learning opportunities from industry experts, experienced leaders, and on-the-job experiences.
- 14 weeks paid parental leave for primary carers and 6 weeks for secondary carers, plus superannuation.
- Hybrid work model balancing office and remote work.
- One extra paid leave day per quarter (Flexi Leave Days).
- Floating public holiday for personal observance.
- Reward and Recognition program.
About the Company
- HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group.
- The companies aim to create lasting, positive change in the care and support sector, leveraging technology to improve outcomes.
- Mable is a leading and fast-growing healthtech platform in Australia, connecting people with disability and older Australians with independent support workers.
- Mable has facilitated over 25 million hours of support and has been recognized on AFR's Top 100 and Deloitte Tech Fast 50.
- The company culture values purpose, listening, learning, boldness, creativity, collaboration, diversity, and impact.
Equal Opportunity
- As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity.
- Aboriginal and Torres Strait Islander people are encouraged to apply.
- Encourages applications even if candidates do not meet all listed criteria, valuing diversity in experience.