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About the Role

As the Senior eCommerce Data Analyst, you will be the lead authority for eCommerce growth across The Independent’s portfolio by delivering strategic, accurate, and high-impact data analysis. You will own the analytical roadmap, replacing both technical and managerial functions to track performance, build advanced dashboards, and support high-level business decisions that improve revenue and engagement across all eCommerce verticals.

Responsibilities

Lead the creation and delivery of regular performance reports for eCommerce content, products, and partners.
Investigate complex trends and perform deep-dive analyses to identify high-value growth opportunities.
Translate eCommerce data into clear insights for non-technical stakeholders to drive commercial action.
Use data to approach business questions and provide meaningful recommendations for revenue optimisation.
Validate business expansion opportunities and new initiatives based on rigorous data analysis.
Develop and maintain automated dashboards in BI tools to help teams self-serve and monitor KPIs.
Work closely with editorial, audience, and commercial stakeholders to help them understand success drivers.
Build positive working relationships across the Data & Marketing department to share best practices.
Act as the subject matter expert for eCommerce tracking and reporting requirements.
Perform rigorous data quality checks to ensure accuracy and consistency in all reporting.
Lead the technical onboarding of new affiliate partners to ensure robust tracking is met.
Manage the full analytical lifecycle for the eCommerce vertical, taking personal responsibility for quality outputs.
Lead the design and delivery of regular performance reports for eCommerce content and affiliate partners.
Build and maintain advanced dashboards in BI tools (Domo and Looker Studio) to enable stakeholder self-service.
Proactively investigate revenue trends and identify growth opportunities, communicating findings to senior leadership.
Manage the integration of new affiliate partners by ensuring all tracking and reporting requirements are met.
Partner with editorial and commercial teams to explain performance drivers and recommend improvements.
Oversee and perform data quality checks to ensure consistency across all eCommerce data assets.
Write and run complex SQL queries to support data exploration and deep-dive reporting.
Assist in the evaluation and forecasting of new eCommerce initiatives and commercial ventures.

Requirements

A degree in a numerate, business, or data-focused discipline, or equivalent.
Advanced proficiency in SQL for data extraction and analysis.
Expert-level Excel or Google Sheets skills.
Proven experience building and managing dashboards in platforms such as Domo, Tableau, Looker, or Power BI.
Extensive experience with tools such as Google Analytics, Adobe Analytics, or Chartbeat.
Strong understanding of SEO, affiliate marketing, or online consumer behaviour.
Experience with performance tracking, forecasting, and commercial benchmarking.
Ability to present insights and findings clearly to both technical and non-technical senior audiences.
An interest in digital media and familiarity with The Independent’s products and journalism is an advantage.

Skills

SQL
Excel
Google Sheets
Domo
Looker Studio
Tableau
Looker
Power BI
Google Analytics
Adobe Analytics
Chartbeat
SEO
Affiliate marketing
Online consumer behaviour
Performance tracking
Forecasting
Commercial benchmarking
Data analysis
Dashboard development
Data quality checks
Stakeholder collaboration

Experience Level

Senior

Education Level

Degree in a numerate, business, or data-focused discipline, or equivalent

About the Company

Independent Media comprises The Independent, Standard Digital, Bulletin, BuzzFeed UK, HuffPost UK, Tasty UK, Seasoned, IndyBest and indy100.
Harnessing market-leading innovation and excellence across its portfolio of pioneering brands, Independent Media has unrivalled scale, integrity and authority via its sites, apps, video, audio, experiential, newsletters and social media.
While each Independent Media brand speaks in an authentic, unique voice to a loyal and distinct audience, they stand together in their commitment to positivity, inclusivity, and quality journalism and content.
Independent Media’s network reaches 650 million users each month, with 1.1 billion content views across its brands and platforms, including web, apps, social media, podcasts, email, YouTube, syndication partners and print.

Equal Opportunity

We champion diversity in our teams and in our reporting.
As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone.
We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.
The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.