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About the Role
Our Creative Strategy team is looking for a Senior Creative Strategist who loves sports to join our NYC or LA office. The role requires an understanding of how to engineer the overlap of brands and their target audience as fans to develop activation strategies that would make sense to your friends in the group chat.
Responsibilities
- Develop fan-centric strategies across multiple channels for integrated sponsorships that deliver business results for brands.
- Set the foundation for creative campaigns, unlock the right channels to reach the target audience, and inform communications plans.
- Connect Consulting expertise with Creative solutions by bridging brands with their audience as fans to deliver a message that resonates and drives business results.
- Develop best-in-class sports marketing strategies for brands grounded in assets and IP available.
- Translate strategy into actionable Creative Briefs we either execute in house, or drive through our client’s IAT partners.
- Craft compelling, narrative-drive pitch decks and presentations.
- Collaborate closely with creative teams to develop ideas and ensure strategic alignment across all executions.
- Ensure seamless integration of strategy, content, and execution across all channels.
Requirements
- 2-3 years of experience developing integrated strategies
- Agency experience leading strategies across diverse consumer brands in sports and entertainment
- A collaborative mindset and proven ability to provide logical, strategic guidance that fuels creativity.
- A passion for new business and a drive to create standout, culture-shaping work.
- An authentic fan of sports and entertainment who closely follows them and understands the business sides of the industries.
- Independence, curiosity, and a deep understanding of cultural trends.
- Experience working with and making sense of quantitative and qualitative data, particularly audience / fan data.
- A proficient storyteller, with narrative copywriting / brand writing experience.
- A commitment to excellence—willingness to go beyond standard hours when needed, proactively addressing challenges, and keeping a pulse on emerging platforms and trends.
- AI fluency- Comfort using AI-powered tools to enhance strategic workstreams—such as research synthesis, insight development, brainstorming, and presentation development. Uses AI responsibly while applying human judgment to shape clear, client-ready strategy.
Skills
- Sports marketing strategies
- Sponsorships
- Social media marketing
- Experiential marketing
- Above the line marketing
- Creative strategy development
- Brand strategy
- Audience analysis
- Data analysis
- Storytelling
- Narrative copywriting
- Brand writing
- AI tools for strategy
Location
- NYC
- LA
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $75,000 - $85,000
Benefits
- Professional Development programs
- Mentorship opportunities
- Career advancement support
- Generous paid time off
- Holiday allowances
- Paid parental leave
- 401k plan with contribution matching
- Medical coverage
- Dental coverage
- Vision coverage
- FSA/HSA
- Life insurance
- Disability coverage
- Critical illness insurance
- Identity protection
- Pet insurance
- 529 plans
- Commuter Benefits
About the Company
- THE·TEAM provides representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide.
- Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization.
- We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes.
- Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence.
Equal Opportunity
- THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.