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About the Role
This role focuses on managing, coordinating, and operating 1:1 communication channels (email, SMS) to bring campaigns to life and ensure their successful delivery. You will collaborate with various departments and external partners, guiding stakeholders towards best practices and ensuring campaign quality, operational efficiency, and improved marketing ROI.
Responsibilities
- Manage a high volume of communication requests across multiple brands, ensuring timely and budget-aligned project delivery.
- Act as the primary contact for project kickoffs and campaign launches, developing schedules and managing feedback/approval processes.
- Review and refine project briefs, copy, assets, and creative standards to align with brand guidelines and performance marketing best practices.
- Analyze past performance data and key metrics to generate insights and identify opportunities for ROI optimization.
- Build strong relationships with internal stakeholders to understand business needs and propose proactive solutions.
- Ensure all practices meet legal and ethical standards, including CASL, PIPEDA, data privacy, and anti-spam legislation.
- Craft compelling email copy, including subject lines, body content, and calls to action (CTAs).
- Create visually appealing and mobile-responsive email templates using design tools or platforms.
- Conduct A/B tests on various email elements to improve engagement and adjust strategies based on results.
- Ensure emails are free from errors in spelling, grammar, formatting, and functionality.
- Coordinate email campaign timing based on audience, optimal send times, and deadlines.
- Manage and update email lists, ensuring correct segmentation and compliance with regulations.
- Monitor email performance using analytics tools and report on campaign effectiveness.
- Ensure successful email delivery to recipients' inboxes and address any deliverability issues.
Requirements
- 2–4 years of experience in lifecycle marketing, CRM, email marketing, marketing operations, digital marketing, or a related field.
- Hands-on experience executing customer communications.
- Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform.
- Experience building, testing, scheduling, and deploying email and/or SMS campaigns.
- Experience working within the Salesforce ecosystem, understanding CRM data, audience segmentation, and customer attributes.
- Strong project management and organizational skills to manage multiple campaigns, stakeholders, deadlines, and priorities.
- Strong attention to detail and commitment to quality, with experience testing and reviewing campaigns.
- Comfortable analyzing campaign results, conducting A/B tests, and translating insights into improvements.
- Understanding of audience segmentation, personalization, customer journeys, lifecycle marketing principles, and email/SMS best practices.
- Familiarity with CASL.
- Collaborative and curious mindset.
- Strong communication skills.
- Confidence to guide stakeholders toward best practices and identify opportunities for improvement.
Skills
- Lifecycle marketing
- CRM
- Email marketing
- Marketing operations
- Digital marketing
- Customer communications
- Salesforce Marketing Cloud
- Marketing automation platforms
- Email campaign execution
- SMS campaign execution
- Salesforce ecosystem
- CRM data utilization
- Audience segmentation
- Personalization
- Customer journeys
- Lifecycle marketing principles
- Email best practices
- SMS best practices
- CASL compliance
- Project management
- Organizational skills
- Attention to detail
- Quality assurance
- Data analysis
- A/B testing
- Performance metrics analysis
- Communication skills
- Collaboration
Location
- Toronto
Work Type
- Full-time
- Freelance
- 1-year contract
Experience Level
- 2-4 years
Salary/Compensations
- Freelance Rate
About the Company
- Maple Leaf Sports & Entertainment Partnership (MLSE) delivers the ultimate fan experience by lifting trophies, spirits, and communities.
- MLSE is a team of passionate people building the future of sport and entertainment.
- MLSE is the driving force behind the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), and development teams.
- MLSE operates iconic venues including Scotiabank Arena and BMO Field.
- MLSE offers elevated dining experiences at various establishments.
- MLSE Foundation and MLSE LaunchPad use sport to help youth facing barriers.
- MLSE has invested over $45 million into Ontario communities since 2009.
Equal Opportunity
- MLSE is committed to building an equitable, diverse, and inclusive organization.
- MLSE is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
- MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process.