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About the Role

Publicis Media is seeking an Associate Director, Paid Social to shape the future of social media marketing while working with some of the world’s biggest brands. This role involves developing and executing paid social media strategies, driving business growth, and leading a team of specialists.

Responsibilities

• Develop and execute paid social media strategies across platforms like Meta, TikTok, LinkedIn, Pinterest, Snapchat, and X.
• Manage client relationships, present insights, and guide a team of strategists.
• Use data-driven insights to refine media strategies, improve ROI, and maximize campaign impact.
• Collaborate with internal teams and media partners to create integrated marketing solutions.
• Stay ahead of platform trends and emerging technologies to keep campaigns innovative and effective.
• Manage and issue social credits.
• Lead, coach, and inspire a team of specialists.

Requirements

• 6+ years of experience in paid social media planning, buying, and optimization.
• Proven ability to translate business objectives into successful social strategies.
• Experience managing client relationships, presenting strategic insights, and handling media budgets.
• Strong analytical skills with expertise in KPI measurement, attribution models, and performance tracking.
• Familiarity with social media ad platforms, bid strategies, audience segmentation, and campaign execution.
• Experience issuing and managing social credits.

Skills

• Paid social media planning
• Paid social media buying
• Paid social media optimization
• Client relationship management
• Data analysis
• KPI measurement
• Attribution modeling
• Performance tracking
• Social media ad platforms
• Bid strategies
• Audience segmentation
• Campaign execution
• Social credit management

Location

• Canada

Work Type

• Full-time

Experience Level

• 6+ years

Salary/Compensations

• $85,000-$90,000 per year

Benefits

• 3 weeks minimum vacation
• Additional long weekend Publicis days
• Holiday closures
• Birthday off
• Free Headspace memberships
• Wellness credits
• Technology credits
• Market leading savings plan

About the Company

• Publicis Media is one of Canada’s fastest growing Media Agency networks.
• They foster transparency, meaningful work for favorite brands, and endless opportunities for team members to grow.
• Publicis Media Canada is Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth.
• They provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
• They offer market leading benefit and incentive programs designed to suit individual lifestyles.

Equal Opportunity

• Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion.
• They create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness.
• They attract world-class talent and serve as the industry benchmark for best practices.
• They encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.