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About the Role

Canon U.S.A. Inc. is seeking a Senior Market and Segment Development Specialist to lead Canon’s growth and thought leadership within the Publishing and Book Printing segment. This role serves as Canon’s subject matter expert for the publishing sector, driving business results by expanding market share, securing equipment placements, accelerating digital adoption, and growing print volumes. The specialist will evangelize the transformation from offset to digital book printing, position Canon’s digital portfolio, and translate market dynamics into actionable growth strategies. This position is crucial for elevating the broader publishing industry by helping navigate digital transformation, optimize supply chains, and unlock economic potential.

Responsibilities

Align segment initiatives with Canon’s strategic goals to drive revenue, accelerate unit placements, expand market share, and increase print volume.
Drive digital adoption by educating printers and publishers on the advantages of shifting to digital workflows.
Work closely with customers post-placement to maximize equipment utilization and drive sustainable print volume.
Partner with sales, product, and business development leadership to ensure segment activities generate qualified leads and measurable sales pipeline growth.
Serve as a knowledgeable representative for Canon, sharing the strategic value, efficiency, ROI, and agility of digital book printing.
Communicate the value of Canon’s digital portfolio through industry touchpoints, customer engagements, and market forums.
Participate in panel discussions, webinars, and industry activities to support Canon's voice and advance the digital print narrative.
Champion strategies like print-on-demand, short-run economics, and sustainable publishing models.
Educate and empower stakeholders across the value chain to modernize operations, improve supply chain agility, and expand market reach.
Partner with trade associations, educational institutions, and industry bodies to support initiatives that elevate the future of printed books.
Analyze industry trends, market dynamics, competitive positioning, and technological shifts within book publishing and printing.
Evaluate how industry shifts impact key players, translating insights into commercial strategies.
Identify and seize commercial opportunities to penetrate untapped sub-segments, replace competitive installations, and optimize print run efficiency.
Provide market dynamics feedback to product strategy teams for new products, technologies, and innovations.
Ideate, create, and deploy thought-leadership content tailored to influence buying decisions and promote digital workflow adoption.
Position Canon as the premier authority on publishing technology.
Build, nurture, and maintain strategic relationships with key industry players, commercial printers, publishers, trade associations, and influencers.
Serve as the main subject matter expert, bringing industry intelligence back to internal teams.
Concept, design, and execute multi-channel marketing programs and campaigns to increase awareness of Canon’s digital solutions.
Ensure campaigns are optimized to transition prospects through the sales funnel and support existing customers in capturing higher digital page volumes.

Requirements

5 plus years of relevant experience in market development, segment strategy, strategic marketing, or industry relations within the print, publishing, or graphic communications industry.
Experience in the publishing and book printing industry is a plus.
Proven ability to align market development activities directly with top-line business goals, placement targets, market share expansion, and customer volume growth.
Intimate knowledge of the book publishing and printing ecosystem, including key players, market drivers, workflow processes, offset-to-digital transition dynamics, and digital printing technologies.
Track record as a presenter in public events, brand ambassador, or industry spokesperson with a demonstrated passion for digital print technology and adoption.
Demonstrated success in developing thought leadership content, leading campaigns, and establishing a strong brand presence in a specialized vertical.
Exceptional networking skills with a history of cultivating executive-level relationships and partnering with key industry influencers to drive business growth.
Superior written, verbal, and presentation skills with the ability to articulate complex market trends and technical benefits clearly.
A fully qualified, seasoned professional capable of managing complex, high-visibility department projects with minimal supervision.
Ability to travel domestically up to 25%.
Must possess a clean valid state driver's license.
Must remain in compliance with company safety guidelines and policies.
Must be legally authorized to work in the United States.
The Company will not pursue or support visa sponsorship.
All applicants must reside in the United States at the time of hire.

Skills

Market development
Segment strategy
Strategic marketing
Industry relations
Publishing industry expertise
Book printing industry expertise
Commercial focus
Growth focus
Industry expertise
Evangelism skills
Spokesperson skills
Content development
Relationship building
Networking skills
Communication skills
Written communication
Verbal communication
Presentation skills
Autonomy
Project management

Location

Boca Raton, FL
Itasca, IL
Norcross, GA
Melville, NY

Work Type

Full-time
Hybrid

Experience Level

Senior

Education Level

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience)
MBA is a plus

Salary/Compensations

$76,150 - $114,040 annually

Benefits

Medical
Dental
Vision
401(k) Savings Plan
Discretionary profit sharing
Discretionary success sharing
Educational assistance
Recognition programs
Vacation
Employee referral bonus
Employee discounts
“Dress for Your Day” attire program
Volunteer opportunities

About the Company

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets.
With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years.
Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.
Where Talent Fosters Innovation.
Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals.
Our employees have a strong work ethic, creativity, and a cooperative spirit.
We believe in integrity, respect, empowerment, and making a difference in the communities we serve.
There is a strong sense of pride in what we do individually and together as a team.
Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.