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About the Role
Roku is seeking a Senior Product Manager to lead exchange optimization initiatives within Roku's advertising platform, driving programmatic CTV innovation at scale. You will own the strategy and execution of how Roku's exchange delivers optimal outcomes for advertisers, maximizes revenue, and operates with efficiency across a real-time bidding environment. You will pioneer projects across traffic shaping, dynamic price floors, deal optimization, and outcome-driven auction mechanics, partnering closely with data science, engineering, and demand partner teams. Define product requirements, design experimentation frameworks, and translate complex advertiser and marketplace signals into algorithmic improvements that balance yield, latency, and user experience. This is an opportunity for a product leader who deeply understands programmatic ad tech ecosystems to shape how Roku collaborates with leading adtech companies and industry groups.
Responsibilities
- Partner with data science and engineering teams to design, test, and maintain algorithms for dynamic price floor optimization using real-time signals.
- Develop traffic shaping strategies that route and pace bid requests across supply paths, SSPs, DSPs, and inventory tiers to balance latency, timeout rates, and win-rate economics.
- Build and iterate on auction mechanics including pricing dynamics, pod optimization, and floor personalization to improve yield.
- Own experimentation execution for pricing and routing changes with clear measurement of impact on fill rate, CPM, latency, revenue, and user experience.
- Analyze the impact of various bid request signals on advertiser and exchange outcomes.
- Model and forecast supply and demand elasticity by inventory segment to inform pricing and packaging strategy.
- Partner with engineering to productionize optimization models into production systems.
- Monitor exchange health metrics such as QPS, timeout rates, win rate, revenue per mille, and bid density.
- Collaborate with demand partner teams to translate business goals into algorithmic constraints and objectives.
- Stay current on programmatic and CTV ecosystem shifts to adapt strategies accordingly.
- Engage directly with industry groups such as the IAB Tech Lab to understand demand partner perspectives and identify opportunities for more efficient collaboration.
- Define product requirements, user stories, and acceptance criteria for complex technical features.
- Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders.
Requirements
- 6+ years of product management experience, with at least 3 years at an RTB-enabled ad tech company such as a large publisher operating a scaled exchange, SSP, or DSP, with direct involvement in programmatic optimization at scale.
- Deep understanding of real-time bidding and exchange dynamics including auction mechanics, bid request and response protocols, and supply path optimization.
- Strong understanding of advertiser and agency dynamics and how different parties interact with DSPs, SSPs, and publishers.
- Experience deploying ML-driven optimization models at scale in an RTB environment.
- Strong statistical analysis and data interpretation skills with the ability to design and evaluate experiments.
- Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders.
- Strong written and verbal communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences.
- Strategic thinking combined with strong execution skills, with the ability to see the big picture while driving into the details.
Skills
- Programmatic optimization
- Real-time bidding
- Exchange dynamics
- Auction mechanics
- Bid request and response protocols
- Supply path optimization
- ML-driven optimization models
- Statistical analysis
- Data interpretation
- Experiment design and evaluation
- Cross-functional collaboration
- Technical communication
- Strategic thinking
- Execution skills
Location
- New York
Work Type
- Hybrid
Experience Level
- Senior
- 6+ years of product management experience
- 3+ years at an RTB-enabled ad tech company
Education Level
- Bachelor's degree or equivalent experience in a quantitative or technical field
Salary/Compensations
- $119,100 - $265,400
Benefits
- Health insurance
- Equity awards
- Life insurance
- Disability benefits
- Parental leave
- Wellness benefits
- Paid time off
- Global access to mental health and financial wellness support and resources
- Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
About the Company
- Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world.
- Roku pioneered streaming to the TV and its mission is to be the TV streaming platform that connects the entire TV ecosystem.
- The company connects consumers to content, enables publishers to build and monetize audiences, and provides advertisers unique engagement capabilities.
- Roku is a fast-growing public company where employees make valuable contributions and gain meaningful experience.
- Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday, with Fridays flexible for remote work.
- Roku is proud of its unique culture, focusing on problem-solving, action, pragmatism, and innovation.
- The company values talented individuals who are independent thinkers, act boldly, move fast, and accomplish extraordinary things through collaboration and trust.
Equal Opportunity
- Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.
- If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.