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About the Role

We are seeking a Senior Marketing Manager II to serve as our Readiness & Activation Strategy Lead, owning the strategic connection between customer insight, thought leadership, field readiness, customer adoption, and business impact. The ideal candidate is an exceptional strategist and operator who can align diverse stakeholders, navigate ambiguity, and translate complex ideas into integrated programs that influence customer beliefs, accelerate adoption, and drive measurable results.

Responsibilities

Own readiness and activation strategy for priority Career Hub campaigns, translating insights, thought leadership, product narratives, and evidence into integrated go-to-market plans.
Develop strategic briefs and activation plans that align stakeholders around shared business objectives.
Lead complex cross-functional programs spanning Product Marketing, Customer Success, Sales, Lifecycle Marketing, and agency partners.
Build field and customer readiness through narratives, tools, content, and experiences that increase confidence, adoption, and value realization.
Shape thought leadership programs, customer evidence strategies, and market storytelling that strengthen customer belief and support business growth.
Define success metrics, measure effectiveness, and continuously optimize programs based on customer signals and business impact.
Champion AI-first ways of working, leveraging AI and agentic workflows to accelerate insight generation, campaign development, content creation, measurement, and operational efficiency.
Reimagine traditional marketing processes through automation and AI-enabled systems that improve speed, scale, and effectiveness.

Requirements

10+ years of experience in B2B marketing, integrated marketing, product marketing, GTM strategy, or related disciplines.
Experience leading cross-functional initiatives across multiple stakeholder groups.
Experience developing strategic narratives, campaign frameworks, and integrated marketing plans.
Experience using customer insights and data to drive decision-making and business outcomes.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Experience marketing SaaS, HR technology, talent, learning, or enterprise software solutions.
Experience leading thought leadership and research-driven marketing programs.
Strong executive communication, storytelling, and influence skills.
Ability to operate effectively at both strategic and execution levels.
Demonstrated systems thinking and comfort navigating ambiguity.
Experience scaling marketing capabilities through AI, automation, and emerging technologies.

Skills

Integrated Marketing Strategy
Go-to-Market Strategy
Cross-Functional Leadership
B2B Customer Marketing & Adoption
Strategic Storytelling & Thought Leadership

Location

San Francisco
Mountain View
New York
Chicago

Work Type

Hybrid

Experience Level

Senior
10+ years

Education Level

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Salary/Compensations

$149,000.00 - $233,000.00
Total compensation package may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Benefits

Annual performance bonus
Stock
Benefits

About the Company

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.
Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.
We're also committed to providing transformational opportunities for our own employees by investing in their growth.
We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.

Equal Opportunity

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.