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About the Role

This role is part of the Strategy, Transformation & Growth Team, acting as the firm’s "central nervous system" to build scalable infrastructure and data-backed frameworks. It ensures strategic choices and unique brand differentiating experiences are translated into repeatable, optimized market performance.

Responsibilities

• Partner with BU Marketing and CD to design event programs that facilitate specific client engagement and cross-selling opportunities.
• Lead the planning and execution of the firm’s most complex marquee events, managing the timeline from initial concept through post-event analysis.
• Drive the tactical strategy for major industry conferences, ensuring Cooley’s presence is high-impact, coordinated, and differentiated.
• Serve as the day-to-day liaison for BU stakeholders, translating their specific practice goals into actionable experiential plans.
• Collaborate with CD and BU leads to identify key targets for premier events and develop structured "follow-through" plans to accelerate the sales cycle.
• Source and manage premium vendors and lead the contract negotiation process, ensuring all services meet the firm’s standards for "Premier" delivery.
• Lead on-site teams for major activations, acting as the primary point of contact for partners and ensuring a seamless experience for all attendees.
• Ensure that every premier activation captures critical client data and transitions it into the CRM to support long-term relationship management.
• Manage the specific budgets for assigned marquee programs, ensuring precise tracking, variance reporting, and cost-efficiency.
• Master the use of event technologies to manage registration, attendee engagement, and logistics, coaching the Specialist level on best practices.
• Serve as direct supervisor and mentor to direct reports.
• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
• Manage staffing coverage, review and process time logs/time off requests.
• Support business professional development and continued educational opportunities.
• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.
• All other duties as assigned or required.

Requirements

• Proficiency in Microsoft Office suite, iManage and other firm applications after orientation.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 5+ years applicable experience in marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function.
• 2+ years of exempt/management experience in relevant roles.
• Ability to work more independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in specified areas, and become a resource and mentor to others.
• Must have professional services industry experience and/or B2B marketing experience.
• Must have CVENT, TicketManager, and CRM experience.
• Experience with vendor management, contract negotiations, and onsite delivery.

Skills

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Proactive, analytical mindset
• Effective presentation skills

Experience Level

• 5+ years applicable experience
• 2+ years of exempt/management experience

Education Level

• Bachelor’s degree (Preferred)

Salary/Compensations

• $130,000 - $195,000

Benefits

• Medical
• Health savings account (with applicable medical plan)
• Dental
• Vision
• Health and/or dependent care flexible spending accounts
• Pre-tax commuter benefits
• Life insurance
• AD&D
• Long-term care coverage
• Backup care for children and/or adults
• Other parental support benefits
• Firm-paid life insurance
• Firm-paid AD&D
• Firm-paid LTD
• Firm-paid short term medical benefits
• 21 days of Paid Time Off (“PTO”)
• 10 paid holidays each year
• Generous parental leave
• Fertility benefits

About the Company

• Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.

Equal Opportunity

• EOE