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About the Role

We are seeking a strategic Vice President of Product Marketing to lead Horizon's go-to-market strategy and execution during a period of transformative growth and innovation. This leader will be responsible for developing and executing the go-to-market strategy for Horizon's portfolio of technology products and data offerings, crafting compelling narratives that position our solutions in the marketplace, and driving business growth through effective product marketing and strategic partnerships.

Responsibilities

Develop and execute comprehensive go-to-market frameworks that drive adoption, growth, differentiation and market leadership.
Translate capabilities into compelling narratives that simplify complexity and empower marketers.
Build and execute plans to establish Horizon's thought leadership in priority domains such as AI, marketing technology, data solutions, and beyond.
Support product pricing, packaging, naming and positioning strategies.
Drive impactful roadmap communications both internally and externally.
Establish product marketing best practices, processes, and methodologies.
Lead market intelligence and competitive analysis efforts to inform product strategy and positioning.
Create frameworks for measuring and optimizing go-to-market effectiveness.
Support sales teams with tailored narratives for high-stakes pitches and RFIs.
Partner closely with Product Management, Program Management, and client facing stakeholders to ensure alignment between product strategy and go-to-market execution.
Collaborate closely with Corporate Marketing to ensure consistent messaging and brand alignment.
Partner with enablement teams to support product adoption and evangelism.

Requirements

7+ years experience in product marketing roles, with 3+ years in leadership roles.
Proven track record of leading go-to-market initiatives; experience in technology companies a plus.
A player coach who equally thrives developing strategies and getting things done.
Strong written communication skills.
Experience MarTech, data and/or AI-driven solutions to sophisticated enterprise buyers.
Track record of building, scaling, and managing teams.
Strong people leadership and talent development capabilities.
Ability to influence and align diverse stakeholders around common objectives.
Working understanding of enterprise MarTech, data platforms, and emerging AI/ML technologies.
Strong grasp of media and advertising industry dynamics and buyer behavior.
Proven ability to translate technical capabilities into compelling value propositions.
Experience with modern marketing technologies and methodologies.

Skills

Product Marketing
Go-to-market strategy
MarTech
Data solutions
AI
Marketing technology
Product Management
Market intelligence
Competitive analysis
Sales enablement
Written communication
People leadership
Talent development
Stakeholder alignment
AI/ML technologies
Media and advertising industry dynamics
Value proposition development

Location

Remote
Hybrid

Work Type

Hybrid

Experience Level

Vice President
Leadership roles
7+ years experience
3+ years in leadership roles

Education Level

Bachelor's degree required

Salary/Compensations

$170,000.00 - $200,000.00

Benefits

Competitive compensation and benefits package
Discretionary bonus
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement

About the Company

Horizon Media is proud to be an equal opportunity workplace.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Equal Opportunity

Equal opportunity workplace
Committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Consider qualified applicants regardless of criminal histories, consistent with legal requirements.