About the Role
Lead and scale the Growth Marketing function at Mosaic AI. This role is critical in supporting our continued rapid growth and success, building an engine that will power the company to its next phase of growth — and beyond.
Responsibilities
- Lead the strategic development and tactical execution of an integrated, multi-channel B2B Marketing program that enables the company to reliably, predictably, and efficiently achieve aggressive growth targets
- Bring an AI-first mindset and approach to every aspect of your role
- Oversee all organic and paid acquisition channels across every stage of the buyer journey and determine the optimal channel mix to drive efficient and effective growth
- Develop account-based Marketing strategies and programs to help win and grow key accounts
- Become an expert on the nuances of the B2B Enterprise AI space so you can effectively drive growth
- Build out and optimize the Marketing tech stack to capture data, reporting and insights and drive effective decision-making
- Establish Marketing KPIs and performance metrics, measure and report on the effectiveness of campaigns, programs and channels and develop insights and recommendations on where to focus resources and investment
- Built and own an experimentation pipeline that enables testing and validation of new channels, tactics and approaches
- Own the Marketing website and ensure it is optimized for conversion
- Work closely with Sales to ensure we are attracting the right prospects and effectively converting awareness and interest into Sales qualified opportunities and pipeline.
Requirements
- Proven experience going from zero to one, building and scaling a demand marketing engine in a high pressure, fast-growing environment
- Strong command of the strategic and tactical requirements of demand marketing in an enterprise Sales-led GTM
- Experienced at working closely with an outbound Sales function to run a joint ABM program to target accounts
- Proven experience and success with experimentation & deploying a test-and-learn approach
- Can own and operate a Marketing tech stack to track, measure, analyze, understand and report on the impact of Marketing efforts
- Employing AI to transform the efficiency and impact of Marketing, pushing the boundaries of what's possible
- Can communicate the impact of Marketing and build credibility and trust internally with stakeholders
- Embrace accountability for results
Skills
- Growth Marketing
- Demand Generation
- Inbound Marketing
- Outbound Marketing
- Enterprise B2B Buyers
- Revenue Funnel
- Organic Performance Marketing
- Paid Performance Marketing
- Experimentation Program
- Martech Stack
- Field Marketing
- Account Based Marketing
- Lifecycle Marketing
- AI
Experience Level
- 7+ years in Growth Marketing or Demand Generation
About the Company
- AI is transforming how businesses operate and how people work.
- As an AI-native platform used by technical support teams, we are at the forefront of that change.
- Our customers trust us to help them leverage AI to transform how their support teams operate and to deliver an amazing experience to their customers.
