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About the Role
This role is responsible for turning marketing channels into a coordinated pipeline machine, owning the strategy and channel mix, and being measured by marketing-sourced pipeline dollars.
Responsibilities
- Own the marketing-sourced pipeline number and report on it weekly against target
- Plan and run integrated campaigns across paid, content, and events
- Brief content, paid, and events teams so campaigns are planned together
- Own MQL-to-SQO conversion tracking and work with Sales to keep speed-to-lead tight
- Partner with our GTM engineer on lead routing and attribution accuracy
- Define nurture strategy including audience, stages, messaging, and exit criteria
- Identify and pitch new channels worth testing, backed by a real case for why
Requirements
- 4+ years running B2B demand generation with a pipeline dollar number personally owned
- Strong analytical instincts and ability to adjust budget based on performance
- Track record of working directly with Sales on lead handoff, routing, and conversion
- Comfortable partnering with channel leads and marketing ops/automation
- Real experience running multi-channel campaigns
Skills
- B2B demand generation
- Pipeline management
- Integrated campaign planning
- Content marketing
- Paid media
- Event marketing
- MQL-to-SQO conversion tracking
- Lead routing
- Attribution accuracy
- Nurture strategy
- Channel testing
- Analytical skills
- Budget management
- Sales collaboration
- Marketing operations
- HubSpot (familiarity)
Location
- San Francisco
Work Type
- Hybrid
Experience Level
- 4+ years
Salary/Compensations
- $115K–$135K base + variable comp tied to quarterly pipeline targets + meaningful early-stage equity
Benefits
- Meaningful early-stage equity (4-year vest, 1-year cliff)
- A real number to own, and the room to build the whole motion around it
- A small, sharp marketing team already running paid, content, social, and events
About the Company
- Bobyard uses AI to automate takeoffs and estimates in the construction industry, cutting takeoff time by 50–90%.
- We are Series A funded by 8VC, Primary, and Pear, and are growing rapidly.
- We are proud to offer competitive, top-of-market compensation to celebrate dedicated people who ship amazing work and drive our success.
- Our individual compensation is thoughtfully tailored based on role, experience, and contributions, alongside performance-based rewards.