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About the Role

The Brand and Social Media Specialist supports the enhancement of Skills for Change’s digital presence, primarily through social media platforms. This role assists in executing creative strategies to strengthen the organization’s visual identity while ensuring consistency in messaging and design across digital channels. The specialist helps create compelling, mission-driven content, supports social media campaigns, and leverages audience insights to highlight the organization’s story, programs, and impact. Success in this role requires a combination of creativity, collaboration, and an understanding of digital trends and AI tools.

Responsibilities

Develop and implement comprehensive brand strategies that align with the organization’s goals.
Collaborate with internal teams to ensure alignment and that all digital content supports and reinforces the organization’s values, mission, and evolving program offerings.
Conduct regular brand audits to assess strengths and areas for improvement.
Stay ahead of industry trends, competitor activities, and audience preferences.
Develop brand messaging guidelines to ensure a cohesive voice across all channels.
Plan, create, and publish engaging content across multiple social media platforms.
Lead the development of creative, mission-driven content (graphics, videos, infographics, etc.).
Build and maintain content calendars to ensure strategic, timely, and cohesive content distribution.
Design and execute social media campaigns for brand awareness, fundraising, program promotion, and audience engagement.
Proactively engage with followers and online communities, fostering authentic interactions.
Research and experiment with emerging content formats, platforms, and trends.
Capture engaging content across events, programs, and initiatives.
Develop and oversee strategies for both organic and paid social media channels.
Manage paid ad campaigns with a focus on audience targeting, budget optimization, and performance tracking.
Continuously test and refine paid strategies, using insights to improve ROI.
Collaborate with teams to produce visually compelling assets that align with brand guidelines.
Coordinate multimedia projects (short videos, reels, live streams, etc.).
Design and produce high-quality digital and print materials.
Curate and maintain a library of creative assets.
Track and analyze social media performance using analytics tools.
Translate data insights into actionable recommendations.
Establish and monitor key performance indicators (KPIs) for brand visibility, audience growth, and campaign success.
Act as the primary liaison between marketing and other internal teams.
Collaborate with fundraising teams to tailor messaging for donor outreach.
Support program teams by translating impact data and client stories into compelling digital narratives.
Support the execution of broader marketing campaigns and initiatives.
Contribute to the ongoing optimization of marketing processes.
Provide training or knowledge-sharing sessions to upskill team members.
Support the execution of marketing campaigns and initiatives.
Provide administrative assistance to the marketing team.
Monitor and recommend improvements for marketing processes.

Requirements

Bachelor’s degree in marketing, Communications, Digital Media, or a related field, or equivalent experience.
2-3 years of experience managing social media channels, creating digital content, and executing brand and marketing campaigns.
Strong visual storytelling, copywriting, and content creation skills.
Strong understanding of social media trends, platform best practices, audience engagement, community management, and analytics.
Experience developing and executing social media and content strategies aligned with brand objectives.
Proficiency in social media platforms (Instagram, Facebook, LinkedIn, X, TikTok, and YouTube), paid social advertising, and campaign optimization.
Experience using analytics and reporting tools to measure performance and inform content and campaign recommendations.
Proficiency in Adobe Creative Suite, Canva, CapCut, and social media management tools (e.g., Hootsuite, Sprout Social).
Familiarity with AI-powered tools for content creation and workflow efficiency.
Knowledge of the nonprofit, workforce development, newcomer, or community services sector, and inclusive marketing practices (good-to-have).
Excellent interpersonal, communication, and stakeholder management skills.
Highly organized, creative, and self-motivated, with strong project management skills.
Ability to manage multiple priorities in a fast-paced environment.
Strong understanding of accessibility standards (AODA/WCAG) and best practices for inclusive digital content.
Provide on-site coverage for events and program initiatives, with occasional evening and weekend support as required.
Applications must include a portfolio showcasing social media campaigns, video content, graphic design, and other relevant creative work.

Skills

Social media management
Digital content creation
Brand strategy
Marketing campaigns
Visual storytelling
Copywriting
Social media trends
Platform best practices
Audience engagement
Community management
Analytics
Paid social advertising
Campaign optimization
Adobe Creative Suite
Canva
CapCut
Hootsuite
Sprout Social
AI tools for content creation
Interpersonal communication
Stakeholder management
Project management
Accessibility standards (AODA/WCAG)

Location

791 St. Clair Ave West, Toronto ON
Temporary location: 1655 Dupont

Work Type

Indefinite Term Contract
35 hours per week
Monday-Friday with occasional evening and/or weekend hours

Experience Level

2-3 years of experience

Education Level

Bachelor’s degree in marketing, Communications, Digital Media, or a related field, or equivalent experience

Salary/Compensations

$24.55 per hour

About the Company

With 41 years of operations, Skills for Change is a highly respected non-profit charity with a province wide reputation for pioneering programs that respond to shifting immigration and workplace trends and lead to employment.
We offer a range of accelerated programs including mentoring, employment, settlement, language training together with specialized programs for skilled trades, women, and youth.
We have 5 locations across the GTA and serve 16,000 clients annually.
The Immigrant, Refugee and Settlement (IRS) hub is a coordinated suite of programs and services to support the social, civic and economic integration of newcomers to Canada.
IRS programs operate like a “hub,” delivering a hybrid model of classroom and online learning, information sessions, referrals, mentoring support as well as itinerant programs and services to meet the needs of immigrants and refugees in the various communities within the Greater Toronto Area (GTA).

Equal Opportunity

Skills for Change provides learning and training opportunities for immigrants, refugees and equity seeking groups to access and fully participate in the workplace and wider community to persons with disabilities to newcomers to Canada (including refugees) to Indigenous peoples to members of a visible minority to children or youth to seniors to the LGBTQ2 community.
Skills for Change offers accommodation for applicants with disabilities in each stage of the hiring process. If you are contacted regarding a job opportunity, please advise if you require accommodation. This document is available in alternate format on request.