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About the Role

Fanatics is building a leading global digital sports platform and changing the way fans purchase and engage with their favorite teams, athletes, and collectibles. Fanatics Live is a community-driven livestream commerce platform where fans and collectors participate in creator-led shopping experiences featuring trading card breaks, exclusive collectibles, live drops, and interactive entertainment. As a Senior Product Manager on the Fanatics Live team, you will own product strategy and execution for the evolution of the Live platform, focusing on reaching new audiences, connecting product launches to Live as a distribution channel, and spearheading social features. This is a high-visibility, high-leverage role on a product poised to scale dramatically, with a direct line of sight to company growth goals.

Responsibilities

Own the product vision and roadmap for the growth of Fanatics Live, tying platform development to clear outcomes across acquisition, engagement, retention, and monetization.
Set the strategy for how Live grows its audience, distributes the broader Fanatics catalog, and becomes the social heart of the hobby.
Make Fanatics Live a tier 1 distribution channel for new product launches, so releases reach collectors through live, creator-led moments rather than static listings alone.
Partner with the Fanatics Collect product and merchandising teams to plan launch mechanics, exclusives, and live formats that drive demand and sell-through.
Drive the strategy to bring new and more diverse collectors onto Fanatics Live, meeting them where they already spend time with portable, shareable, low-friction experiences.
Lower the barrier to entry so a first-time viewer can go from watching to participating quickly and confidently, at every price point.
Partner with Growth and Marketing to build acquisition loops that turn new viewers into returning collectors.
Serve as the spearhead for social features on Fanatics Live, building the tools that let collectors see and learn from each other, share what they are chasing, and bring friends into the hobby.
Design for collecting better together: feeds, presence, social graphs, reactions, and creator-to-collector interaction that make every show more engaging than watching alone.
Lead end-to-end product development for your surfaces: from problem discovery and collector research through launch, experimentation, and iteration.
Define clear success metrics and own outcomes for your product area.
Run a high-velocity test-and-learn practice: form hypotheses, design A/B and multivariate experiments, and scale what works.
Partner with Engineering to deliver high-quality, scalable experiences across iOS, Android, and web with a dedicated pod of engineers.
Partner with Design as a true creative collaborator on the end-to-end experience, and with Growth, Data, and Engineering on the systems your surfaces build on.
Represent the voice of the collector, particularly newer and younger audiences, in every product decision.
Communicate roadmap, tradeoffs, and progress clearly to senior stakeholders across Product leadership.
Develop a deep understanding of the collectibles landscape and the social behaviors of new and younger collectors, including where they gather and how they discover the hobby.
Track the competitive landscape across live commerce, social commerce, and creator platforms, and identify opportunities to differentiate Fanatics Live.

Requirements

6+ years of Product experience, ideally in the Product Management discipline.
Proven track record of launching and scaling consumer social or community features (feeds, notifications, social graphs, live experiences, or equivalent).
Experience growing a consumer product's audience, ideally reaching new or younger users, and turning acquisition into lasting engagement.
Experience leading product development across multiple teams or a significant product area, and shipping cohesive end-to-end experiences.
Ability to define multi-year product vision and roadmaps aligned to business goals, with comfort tying product work to growth outcomes (acquisition, retention, LTV, GMV per collector).
Strong data fluency: comfortable defining metrics, designing and reading A/B and multivariate experiments, analyzing funnels, and making data-driven prioritization decisions.
Experience working in fast-paced, high-growth consumer product environments, ideally consumer social, marketplace, live commerce, or e-commerce.
Excellent communication and stakeholder management skills, with a demonstrated ability to influence without direct authority.
High tolerance for ambiguity: able to drive clarity and alignment in fluid, fast-moving environments.
Bias toward shipping cohesive, end-to-end experiences over feature-by-feature output.
Passion for the collectibles, sports, and/or gaming space is a strong plus.

Skills

Product Management
Consumer Social Features
Community Features
Feeds
Notifications
Social Graphs
Live Experiences
Audience Growth
Product Development
Product Vision
Roadmapping
Data Fluency
A/B Testing
Multivariate Experiments
Funnel Analysis
Data-Driven Prioritization
Consumer Social
Marketplace
Live Commerce
E-commerce
Communication
Stakeholder Management
Influencing
Ambiguity Tolerance
Shipping Cohesive Experiences
Collectibles
Sports
Gaming

Location

New York City

Work Type

Full-time

Experience Level

Senior
6+ years of Product experience

Salary/Compensations

$155,000—$193,000 USD

Benefits

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

About the Company

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
At Fanatics, you’ll join a fast-moving, entrepreneurial environment where innovation, collaboration, and fan obsession drive everything we do. You’ll have the opportunity to shape the future of live commerce and collectibles experiences for millions of fans globally.