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About the Role

The Content Insight Team works closely with Commissioning and Scheduling to deliver key insights and bring the voice of the audience to the heart of key decision making. This role will focus primarily on Entertainment and Reality programmes, supporting the Senior Insight Manager in delivering crucial insights on programmes, genres, and channels.

Responsibilities

• Monitor and report on programme performance through ratings analysis.
• Collaborate with Content Data Analysts to automate performance dashboards and streamline reporting.
• Build and maintain relationships with the Commissioning Team to integrate audience insights into the content lifecycle.
• Design and lead end-to-end research projects using quantitative and qualitative methods.
• Develop and analyze questionnaires for content feedback.
• Facilitate or commission focus groups for in-depth audience feedback.
• Translate complex data into compelling presentations for non-analytical stakeholders.
• Analyze market trends, emerging genres, and international shifts to inform content strategy.

Requirements

• Deep understanding of ITV, BARB, First Party Data, Programmes, and Viewers.
• Strong capability in analyzing data sets to extract insights and trends.
• Expertise in managing qualitative and quantitative research projects.
• Knowledge and experience of various research methodologies.
• Proficiency in building and maintaining strong relationships.
• Aptitude for embracing change, automating processes, and modernizing projects.

Skills

• Communication and Presentation Skills
• Data Visualisation
• Creativity and Innovation
• Passion for TV Content and ITV
• Understanding and interest in Unscripted Content
• Experience building relationships with Creative Stakeholders

Location

• ITV White City, London
• Hybrid

Work Type

• Permanent
• Hybrid

Benefits

• Flexible working with a range of options
• Generous holiday allowance, plus option to buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days
• Opportunities to live a balanced and healthy life

About the Company

• ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight at the core of its strategy.
• The Insights Group brings audience voice into business decisions, influencing strategy, commercial, studios, commissioning, scheduling, brand, and online.
• ITV is a company that shapes culture, with a presence in every UK home and globally recognized productions.
• ITV is at the forefront of the digital streaming revolution.
• Offers a fun working environment with opportunities to learn, grow, and make a difference.
• Impact is felt within the business and reaches millions of people.

Equal Opportunity

• ITV is for everyone.
• ITV strongly encourages applications for this role from Deaf, Disabled and/or Neurodivergent people.
• As a Disability Confident Leader, if you meet the minimum criteria for a role and have declared that you are disabled, ITV guarantees to take you to the next stage (with a few exceptions due to application volume).
• Support and personalization are available during the application and selection process as reasonable adjustments.
• Contact talkingcareers@itv.com for any required assistance.
• ITV strongly encourages applications for this role from disabled people.