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About the Role

The Influencer Marketing Specialist will manage the day-to-day success of Raymour & Flanigan's influencer marketing program, ensuring creator partnerships, campaign activations, and content delivery drive brand awareness, customer engagement, and business results. This role collaborates with the Manager of Social & Content Strategy, agency partners, and cross-functional teams to execute influencer campaigns and leverage creator content across the marketing ecosystem.

Responsibilities

Own the end-to-end operational success of influencer campaigns across product launches, seasonal activations, and always-on initiatives, ensuring timely and on-brand delivery aligned with business priorities.
Manage campaign timelines, creator deliverables, approval workflows, and activation coordination across multiple concurrent projects.
Evaluate and recommend creators aligned with brand values, audience demographics, content quality, and campaign objectives.
Develop influencer briefs in partnership with the agency, ensuring clear expectations and deliverable requirements for creators.
Build and maintain strong relationships with creators, agency partners, and internal stakeholders.
Serve as the primary day-to-day internal contact for influencer execution with agency partners.
Partner with the Social Media Specialist to coordinate UGC creator output, content needs, and product allocation within budget.
Escalate strategic decisions, partnership risks, and issues requiring senior judgment to the Manager of Social & Content Strategy.
Own the content review, approval, and delivery process for all influencer activations.
Maintain accurate records of influencer contracts, content rights, usage terms, and creator assets.
Coordinate usage rights extensions and additional licensing as campaign needs evolve.
Organize and maintain influencer content and documentation in Bynder.
Identify opportunities to extend the value of influencer content across Organic Social, Paid Media, CRM, and other channels.
Support the development of long-term influencer and brand ambassador relationships.
Own product selection, ordering, fulfillment, and tracking for all influencer activations.
Manage influencer product budgets and fees with accuracy, resolving fulfillment issues proactively.
Own the ongoing development and maintenance of influencer product lookbooks.
Partner with Project Management, Design, Copy, and Merchandising to keep lookbooks accurate and aligned with business priorities.
Monitor influencer campaign performance against established KPIs and translate findings into actionable recommendations.
Maintain reporting tools and performance records for program effectiveness and creator performance visibility.
Stay current on creator culture, emerging platforms, influencer trends, and competitive activity.
Identify and implement AI tools and integrations to improve influencer research, creator vetting, campaign management, rights tracking, and reporting efficiency.
Coordinate influencer and PR-related requests from stores and internal partners.
Support PR pitching efforts by providing campaign details, promotional information, and community outreach opportunities.

Requirements

3+ years of experience in influencer marketing, creator partnerships, social media marketing, public relations, or a related field.
Demonstrated experience managing influencer campaigns end to end -- from creator identification and briefing through content delivery, compliance, and performance reporting.
Strong understanding of the influencer and creator landscape across major social platforms, including content formats, audience dynamics, and platform-specific best practices.
Proven project management and organizational skills with the ability to manage multiple campaigns, timelines, and stakeholder relationships simultaneously.
Experience managing influencer contracts, usage rights, FTC compliance, and platform policies.
Strong written and verbal communication skills with demonstrated ability to build effective relationships with creators, agency partners, and cross-functional teams.
Analytical mindset with the ability to interpret campaign performance data and translate findings into actionable program recommendations.
Curiosity and enthusiasm for leveraging AI and emerging tools to improve influencer research, workflow efficiency, and campaign management.
Experience in retail, home furnishings, lifestyle, or a highly promotional omnichannel marketing environment.
Familiarity with digital asset management systems such as Bynder and influencer marketing platforms.
Experience coordinating influencer content for use in paid media, CRM, or other owned channels beyond organic social.
Experience working within or alongside a marketing agency on influencer program execution.
Must have authorization to work in the U.S. without the need for sponsorship now or in the future.

Skills

Influencer Marketing
Creator Partnerships
Social Media Marketing
Public Relations
Campaign Management
Content Delivery
Brand Awareness
Customer Engagement
Relationship Management
Operational Discipline
Creative Judgment
Project Management
Organizational Skills
Contract Management
Usage Rights Management
FTC Compliance
Communication Skills
Analytical Skills
AI Tools
Digital Asset Management (Bynder)
Influencer Marketing Platforms

Location

Work Type

Full-time

Experience Level

Mid-level

About the Company

Raymour & Flanigan proudly supports a drug and smoke free work environment.

Equal Opportunity

Raymour & Flanigan is an Equal Employment Opportunity employer that does not discriminate against any associate or applicant on the basis of race, creed, color, religion, sex (including pregnancy), age, national origin, physical or mental disability, status as a victim of domestic violence, sexual orientation, sexual and other reproductive health decisions, marital or familial status, genetic information or other basis protected by law.