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About the Role
Forbes Advisor is seeking a skilled SEM Campaign Manager to support its Performance Marketing team and business verticals. This role offers start-up-like challenges with the stability of an established company, focusing on setting up, managing, and optimizing paid search campaigns while contributing to analyses and reporting.
Responsibilities
- Ensure campaigns deliver positive ROI to achieve desired results.
- Manage multiple accounts with a busy workload and tight deadlines.
- Maintain and monitor bidding strategies, targeting settings, budgets, search terms, and other important account metrics.
- Manage the creation of large keyword lists.
- Implement creative copy suggestions.
- Define campaign budgets, align campaign goals, and ensure search campaigns meet best practice principles.
- Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax, and other areas of paid search to deliver performance goals.
- Keep up to date with search engine and PPC industry trends and developments.
- Utilize data-driven analysis insights to identify opportunities and make recommendations for performance optimizations.
- Collaborate with stakeholders (Sales, Data, Product) to achieve desired goals.
Requirements
- Passion for Search and digital marketing.
- Detailed knowledge of PPC best approaches, principles, and standards.
- Good understanding of how PPC fits into the wider area of digital marketing.
- Proven ability to achieve targets and results, making a tangible impact on ROI and revenues.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Proficiency in MS Excel and data manipulation.
- Strong analytical skills.
- Ability to think creatively.
- Excellent attention to detail.
- Strong relationship-building skills.
- Ability to think strategically and develop innovative paid search strategies.
- Ability to present information effectively to a range of audiences.
- Proficiency in managing moderate to large-scale paid search accounts.
- Skills in campaign performance analysis and digital traffic metrics.
- Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).
Skills
- Performance marketing
- Paid search campaigns on Google and Bing ads
- MS Excel
- Data manipulation
- Google/Bing ads certification
- Analytical skills
- Creative thinking
- Attention to detail
- Relationship building
- Strategic thinking
- Innovative paid search strategies
- Effective presentation
- Managing moderate to large scale paid search accounts
- Campaign performance analysis
- Digital traffic metrics
- Paid search tools (SEM Rush, Google search console)
- Smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value)
Location
- Remote
Work Type
- Full-time
Experience Level
- 2+ years of experience in Performance marketing
About the Company
- Forbes Advisor is looking for a skilled SEM Campaign Manager to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals.
- If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on.
Equal Opportunity
- Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.