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About the Role

Genesis House is seeking a Director of Events to lead the full lifecycle of every event, activation, exhibition, and guest experience hosted within the House. This is a senior, hands-on leadership role for a producer who thrives at the intersection of luxury hospitality, cultural programming, and brand-defining experiential work. The Director of Events owns strategy support, production, on-site execution, vendor management, budgeting, and post-event reconciliation, ensuring every activation deepens brand meaning, protects the independent missions of the three purpose-driven floors, delivers elevated Son-nim hospitality, and drives measurable Brand Affinity.

Responsibilities

Partner with GMA, Marketing, AOR, and creative agencies to shape the annual and quarterly events calendar.
Ensure all programming aligns with the Genesis House 2.0 floor strategy.
Develop clear objectives, creative briefs, budgets, timelines, and success metrics for every activation.
Establish roles, responsibilities, approval gates, and decision-making authority for each event.
Secure appropriate stakeholder approval on scope, budget, creative, production requirements, and operational impacts prior to execution.
Own end-to-end project management, production planning, technical direction, logistics, permitting, staffing, and contingency planning.
Maximize the impact of the Cellar's signature immersive LED stage, including vehicle integrations for product launches.
Protect ongoing operations of the Showroom and 2nd Floor during all events.
Lead on-site execution with calm authority and real-time problem-solving.
Source, contract, manage, and reconcile event vendors.
Maintain strict budget control, transparent documentation, and formal change processes.
Deliver accurate post-event financial reconciliation, variance analysis, and forward-looking recommendations.
Ensure every event embodies elevated Son-nim standards, the 10/5 Rule, personal escorting, and seamless cross-floor continuity.
Design guest flows that feel intentional, sensory-rich, and non-disruptive to daily House operations.
Lead and develop the events team, temporary staff, and cross-functional partners.
Serve as a core member of the Integrated Agency Team (IAT).
Collaborate closely with the General Manager, Director of Operations, F&B Director, Guest Experience leadership, and Facilities team.
Serve as the primary event lead and central point of accountability for all Genesis House events.
Provide the General Manager with regular updates on event pipeline, budget status, risks, operational dependencies, and upcoming milestones.
Proactively surface issues requiring leadership decisions before unresolved dependencies impact execution.
Track event performance against KPIs.
Deliver insightful post-event reports and recommendations that feed future programming and the broader continuous-improvement process.

Requirements

8–12+ years of progressive experience in experiential events, brand activations, or cultural programming.
Proven track record of producing complex, high-visibility events in live, multi-use venues.
Exceptional budget ownership, project management, and stakeholder communication skills.
Demonstrated ability to lead teams and operate with calm authority under pressure.
Deep appreciation for Korean culture, Son-nim hospitality, and brand storytelling preferred.

Skills

Luxury hospitality
Cultural programming
Brand-defining experiential work
Strategy support
Production
On-site execution
Vendor management
Budgeting
Post-event reconciliation
Project management
Technical direction
Logistics
Permitting
Staffing
Contingency planning
Technical production knowledge (LED, AV, lighting, staging)
Stakeholder communication
Team leadership

Location

Genesis House (On-Site)

Work Type

W2
Project-Based (6 months)
Opportunity to convert to full-time

Experience Level

Senior
8-12+ years

Education Level

Bachelor's degree required
Advanced degree or equivalent experience a plus

Salary/Compensations

$6,400 – $6,600 bi-weekly (exempt)

About the Company

Genesis House is seeking a Director of Events to lead the full lifecycle of every event, activation, exhibition, and guest experience hosted within the House.
This is a senior, hands-on leadership role for a producer who thrives at the intersection of luxury hospitality, cultural programming, and brand-defining experiential work.
Every activation must deepen brand meaning, protect the independent missions of the three purpose-driven floors, deliver elevated Son-nim hospitality, and drive measurable Brand Affinity.