About the Role
Inizio Evoke Media is seeking an Associate Media Director with expertise in paid media, particularly within the Pharmaceutical/Healthcare sector, to lead client engagements. This role involves planning and executing multi-channel, performance-based digital communications, providing strategic counsel to clients, and inspiring the media team to think creatively.
Responsibilities
- Lead multi-channel/omni-channel performance-based, digital communications planning and buying.
- Partner with clients and provide important counsel.
- Understand client marketing challenges and empower the media team to think creatively.
- Inspire and develop the media team.
- Bear accountability for all team deliverables and work.
- Build and maintain processes for strategic, efficient, and integrated activation and department-wide collaboration.
- Assume specific account-oriented responsibilities if asked.
- Drive thought leadership, POVs, and craft presentations that ignite and innovate the business.
- Generate client confidence as a trusted advisor.
- Develop and deliver strategic presentations.
- Lead and nurture team inspirationally.
Requirements
- Experience building and maintaining client relationships.
- Outstanding team management experience.
- Oversight of all aspects of integrated media planning and activation.
- Staying current with industry best practices.
- Understanding the importance of basing all planning on consumer/user behaviors.
- Analytical skills to measure success and provide information to clients.
- Strategic and hands-on approach.
- Project management sensibility.
- Engaged and passionate about delivering outstanding media ideas and work.
- 5+ years of experience, leading teams, communicating.
- At least 3 years managerial experience overseeing a team of employees at a media or full-service ad agency.
- Multichannel media experience is a must, inclusive of digital and traditional/linear media forms.
- Experience in Pharmaceutical/Healthcare or Medical Device.
- Understanding of “media strategy” and development of holistic media solutions.
- Comfortable working on clients who are very involved in the daily process as partners/collaborators.
- Comfortable with both client management responsibilities and team project management.
- Storyteller and presentation abilities.
- Must be comfortable thinking on one's feet.
Skills
- Paid media
- Pharmaceutical/Healthcare media
- Multi-channel media planning
- Digital media planning
- Traditional/linear media planning
- Performance-based media
- Client relationship management
- Team management
- Integrated media planning
- Media activation
- Analytical skills
- Project management
- Strategic thinking
- Presentation skills
- Thought leadership
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- Associate
- 5+ years of experience
- 3+ years managerial experience
Salary/Compensations
- $110,000—$135,000 USD
Benefits
- Medical
- Dental
- Vision
- Flexible Vacation
- 401K
About the Company
- Inizio Evoke is a marketing and advertising agency servicing the healthcare industry.
- We partner with leading pharmaceutical, biotech, and medical device clients – delivering unparalleled levels of strategic service, creative and technological innovation that build richer and more interactions between our clients and their customers.
Equal Opportunity
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
- We are proud to be an equal opportunity workplace.
