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About the Role

The Marketing and Communications Manager drives creative positioning, strategic storytelling, and multi-channel digital growth for St. Francis House. This position crafts compelling pitches and messaging to inspire prospective donors and community support, leads digital acquisition efforts, and supervises the Marketing & Communications Coordinator.

Responsibilities

Craft high-impact brand positioning and compelling narrative arcs for SFH’s core programs.
Formulate and manage an integrated digital strategy across social platforms.
Partner with Annual Giving and Major Gift Officers to create tailored pitch packages and impact reports.
Direct website content strategy, landing page design, and search engine optimization.
Pitch stories highlighting SFH programmatic innovations to local and regional media.
Manage all strategic messaging for key fundraising campaigns and major events.
Monitor, analyze, and report on key performance indicators across digital channels.
Supervise the Marketing & Communications Coordinator.
Manage relationships with external design agencies, media buyers, copywriters, and video production partners.
Oversees the daily workflow of assigned staff.
Interviews, selects, trains staff.
Provides constructive and timely performance communication.
Handles progressive warning and termination of employees in accordance with agency policy/procedure.

Requirements

Proven track record in creative storytelling, brand positioning, and pitching mission-driven programs.
Expertise in managing social media channels and driving growth using both organic content strategy and paid digital ad execution.
Excellent written and verbal communication skills with strong narrative writing abilities.
Proficiency with digital donor acquisition platforms, email marketing tools (Classy, MailChimp, Blackbaud), CMS platforms (WordPress), and social management tools (Sprout Social).
Proficiency in visual design tools (Adobe Creative Suite, Canva).
Strong analytical ability to measure campaign ROI and optimize digital content based on performance metrics.
Demonstrated hands-on experience designing and executing paid digital campaigns aimed at donor/customer acquisition.
Proven experience in cross-departmental collaboration, pitch deck development, and external vendor management.
Experience using Microsoft Office (excel, Outlook, etc.) required.
Experience using desktop publishing, photo editing software and database experience (Adobe Suite and Canva) required.
Experience with HTML and website management required.
Experience working with online fundraising software and designing constituent emails within an email-marketing platform, (Classy, Blackbaud, MailChimp) required.
Experience creating content and overseeing social media accounts, such as Facebook, Instagram, LinkedIn, YouTube.

Skills

Creative storytelling
Brand positioning
Pitching
Social media management
Organic content strategy
Paid digital ad execution
Written communication
Verbal communication
Narrative writing
Digital donor acquisition platforms
Email marketing
CMS platforms
Social management tools
Visual design
Analytical ability
Campaign ROI measurement
Digital content optimization
HTML
Website management
Online fundraising software
Constituent email design
Content creation
Microsoft Office
Desktop publishing
Photo editing
Database experience

Location

Boston

Work Type

Full-time
Hybrid

Experience Level

Minimum of five years working in a marketing or communications position.

Education Level

Bachelor's degree in communications, marketing, non-profit management, English, journalism or relevant field.

Salary/Compensations

$75,027 - $82,509 per year

Benefits

Up to 90% of individual insurance premiums paid for Harvard Pilgrim Health Care health insurance & Altus dental insurance
4 weeks of vacation
13 holidays recognized per year
Employer – paid life & disability insurance
Vested 403b retirement with 5% match

About the Company

Homelessness is a public health, social and racial justice issue!
Since 1984, St. Francis House has committed itself to healing the wounds of those impacted by an inequitable society and breaking down the barriers, including systemic racism that prevent all people from living lives of dignity.
St. Francis House is the State’s largest provider of day services supporting people who are at risk of or are experiencing homelessness.
Located in the heart of downtown Boston, we compassionately welcome nearly 500+ adults through our doors every day who are seeking a safe and dignified refuge and opportunities to rebuild their lives.
Our holistic approach allows us to deepen our impact by offering integrated programing that helps our guests achieve stability in the areas of housing, income, and behavioral health.
Joining our team would provide you a dynamic opportunity to work with an interdisciplinary team of providers dedicated to solving this public health crisis.

Equal Opportunity

SFH is an Equal Employment Opportunity Employer.
We are committed to fair and equitable employment practices and to fostering a workplace where all employees are respected, supported, and able to grow.
In support of our mission, we encourage individuals from all backgrounds to apply, including those with lived experience of homelessness or recovery and those who have faced barriers to employment.
We value the range of experiences and perspectives that strengthen our work in the community.
Reasonable accommodations may be made to enable individuals with disabilities to perform these duties.