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About the Role

This role offers a rare opportunity to work on the Global McDonalds Happy Meal, a culturally relevant brand that collaborates with major IP partners and creates resonant moments for Gen A and Gen Z audiences worldwide. It focuses on shaping ideas that appear across multiple channels and touchpoints, come to life in product, retail, digital, and gaming environments, and spark social conversation and cultural relevance. The position is designed for individuals who want to move beyond traditional advertising into experience-led, culturally-driven work, see their ideas realized across innovative platforms, and operate at the intersection of strategy and creativity.

Responsibilities

Develop big, culturally resonant ideas that can flex across markets and formats
Translate strategy into tangible, executable outputs — from visual identity to product and digital experiences
Work across cross-functional teams (creative, design, digital, retail, partnerships) to bring ideas to life
Guide and inspire teams, ensuring a consistent and compelling vision across all touchpoints
Navigate complex stakeholder environments with confidence and adaptability
Embrace an “always in beta” mindset, evolving ideas based on feedback, data, and new inputs

Requirements

Proven experience developing multichannel campaign concepts from strategy through to execution
Strong understanding of how ideas translate into campaign visual identity, product/merchandise, digital and gaming experiences, and retail environments
Experience leading or shaping cross-functional, integrated teams
A track record working on culturally-led brands or campaigns, with a strong grasp of culture strategy
Ability to operate in the space between strategy and creative—whether as a strategist deeply embedded with creatives, or a strategically minded creative/hybrid profile
Background in a top-tier creative or integrated agency environment
Comfortable working with multiple stakeholders, adapting thinking without losing the core idea
Great storyteller and stage setter for the work we create and the ability to persuade and influence internal and senior external stakeholders
Culture and trends obsessed, cascading that understanding in a compelling way to drive great ideas

Skills

Strategy
Creativity
Campaign Development
Cross-functional Team Leadership
Culture Strategy
Storytelling
Stakeholder Management

Location

London

Work Type

Hybrid

Experience Level

Senior level

About the Company

tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands.
With 1,200+ employees across 26 countries, tms offers solutions from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, tms engages with over 110 million customers daily for clients including McDonald’s, T-Mobile, O2, Starbucks, and adidas.
tms is a place where you can achieve great things and be recognized as the best.
Authenticity and diversity are critical elements of tms's business, realized through access and equity for all.
tms fosters a culture of inclusion and belonging and aspires to be ever-evolving.
tms believes in preparing, developing, training, and investing in employees from day one to help them take on future challenges.

Equal Opportunity

Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.