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About the Role
The Head of Marketing is the senior strategic leader responsible for developing, executing, and overseeing all marketing campaigns and strategies for the record label and its artists. This role involves leading, mentoring, and inspiring a multidisciplinary marketing team to drive commercial success and audience growth, acting as the primary strategic liaison with local and international colleagues, and ensuring data-driven decisions and budget management.
Responsibilities
- Conceive and develop the entire marketing strategy, defining high-level priorities and ensuring innovation and data analysis are central to all plans and execution.
- Lead, motivate, inspire, and mentor the multidisciplinary marketing team, plan one-on-ones, oversee training and development, identify high achievers, and conduct performance reviews.
- Oversee and manage the entire marketing budget, ensuring optimal resource allocation and strategically directing investment across all campaign elements to maximize ROI and conversion.
- Analyze market trends, consumption data, and campaign performance metrics to provide executive-level reporting and adjust strategies for maximum impact.
- Proactively identify and maximize commercial opportunities for the roster, collaborate closely with internal teams, and act as the key liaison to secure support from artists and external partners.
- Define the optimal structure for the Marketing Department, implementing and optimizing workflows to maximize team efficiency and resource management, including campaign guidelines and reporting mechanisms.
Requirements
- Minimum 5+ years of senior-level experience in music marketing.
- Exceptional strategic and strong marketing and commercial mindset, understanding the music industry's revenue streams and business models, with a proven ability to drive revenue and manage large budgets effectively.
- Deep understanding of the international Dance music industry, media channels, consumer behavior, and cultural trends, with the ability to translate strategies into effective international campaigns.
- Deep knowledge of digital marketing, streaming platforms, and social media trends, complemented by exceptional analytical skills.
- Outstanding leadership and relationship management skills, coupled with the ability to lead, negotiate, and close contracts with key external partners.
- Proven people managing skills and ability of managing a team of creative people.
- Keen emotional intelligence and strong communication skills.
- A team player.
Skills
- Music marketing
- Marketing strategy
- Campaign management
- Budget management
- Data analysis
- Digital marketing
- Streaming platforms
- Social media trends
- Leadership
- Relationship management
- Negotiation
- People management
- Emotional intelligence
- Communication
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- Senior-level
About the Company
- Warner Music Group is a global collective of music makers and music lovers, tech innovators, and inspired entrepreneurs. We are guided by three core values: Curiosity, Collaboration, and Commitment. WMG is home to a wide range of artists, musicians, and songwriters. We are committed to creating a work environment that actively values, appreciates, and respects everyone. WMG champions emerging artists and global superstars alike. Our publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers. WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Equal Opportunity
- WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.