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About the Role
We are seeking a strategic, relationship-driven Brand Creator Manager to own the affiliate creator program for a portfolio of beauty and personal care brands. This client-facing, mid-senior role requires a strong foundation in creator or affiliate marketing and the ability to bring genuine strategic ownership to accounts.
Responsibilities
- Own affiliate creator strategy and implementation for assigned brands, including pipeline development, outreach prioritization, and program optimization.
- Manage a portfolio of affiliate creators, identifying top performers and surfacing graduation candidates for VIP consideration.
- Analyze content performance trends and apply insights to inform creator selection, briefing, and sampling strategy.
- Track product request signals from creators to shape messaging recommendations and sampling decisions.
- Serve as a primary point of contact for clients on affiliate and creator program performance.
- Participate in weekly client strategy syncs, presenting performance analysis and strategic recommendations.
- Communicate clearly and proactively, flagging risks and opportunities.
- Own the affiliate section of client weekly agendas and reporting decks.
- Analyze creator and campaign performance to diagnose what is working, why, and what to do next.
- Track trends across brand portfolios and provide actionable recommendations connecting performance data to client growth goals.
- Build weekly reports that tell a clear story.
- Lead affiliate outreach, creator onboarding, and campaign execution end to end.
- Manage creator communications across briefs, timelines, product sampling, and content requirements.
- Own sampling logistics for standard affiliate creators and execute VIP sampling handoffs.
- Partner closely with Account Managers, the Creator Management team, and Shop Operations to align on campaign priorities and client goals.
- Collaborate with leadership on escalations, strategic decisions, and program development.
Requirements
- 3-5 years of experience in affiliate marketing, with meaningful exposure to creator or influencer programs within a social commerce or e-commerce context.
- Agency experience required, having worked in a fast-moving, multi-client environment.
- Demonstrated ability to manage affiliate programs with strategic ownership.
- Operates with a high degree of autonomy.
- Confident, professional communicator who can lead client-facing conversations.
- Strong analytical instincts — comfortable turning performance data into clear narratives and recommendations.
- Highly organized with the ability to manage multiple brands and workstreams simultaneously.
- Deep familiarity with TikTok and the social commerce creator landscape.
Skills
- Creator Strategy
- Program Ownership
- Creator Management
- Performance Analysis
- Client Communications
- Reporting
- Campaign Execution
- Collaboration
- TikTok
- Social Commerce
- Google Workspace
- Lark
- Slack
- Affiliate Outreach Platforms
Location
- New York City
Work Type
- Remote
- Hybrid
Experience Level
- Mid-Senior
Education Level
- Bachelor's degree in Marketing, Communications, or a related field.
Benefits
- 401K
- Health Insurance
- Flexible PTO
- Flexible Work Hours
About the Company
- OverCast Digital is a leading triple-certified TikTok Shop Partner based in Irvine, CA.
- We specialize in providing comprehensive solutions for rising social commerce channels, including strategy, affiliate management, and LIVE shopping.
- Our dedicated team works to shape TikTok into a vibrant community of inspiration and influence, with a network of top content creators and affiliates leading the charge.
- At OverCast Digital, we believe that the future of commerce is social.