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About the Role

Culture Amp is seeking an experienced Lead Brand Designer to drive the evolution of our brand and creative. This role involves working closely with cross-functional marketing teams to build impactful experiences across innovative marketing campaigns and brand-building programs. The ideal candidate is a design generalist with strong conceptual skills, motion design and video editing expertise, and an interest in AI workflows.

Responsibilities

Drive creative development and thoughtful brand exploration to deliver impactful creative and set new standards for brand and marketing design systems at Culture Amp with an emphasis on motion and video.
Develop concepts, creative direction, and brand application of integrated and paid campaigns and project delivery across digital and physical applications.
Drive the development of systemizing motion and video work at scale.
Partner with marketing functions to contribute to cross-functional planning and strategy discussions.
Collaborate with mixed creative disciplines to art direct high-quality creative and provide feedback and clear, on-brand guidance.
Present a vision, concepts, and solutions to stakeholders, communicate the impact of design in solving business problems, rationalize decisions, and incorporate feedback.
Facilitate creative workshops and ideation sessions including the development of AI-assisted workflows.
Share ideas with your team and contribute to the growth and development of creative practice and design systems guidelines.
Mentor designers and grow design capability.

Requirements

7+ years of experience working as a designer within a marketing function client-side, or equivalent agency experience.
Experience working in a fast-growth B2B business is highly desirable.
A portfolio that shows strong strategic thinking and creative concept development and execution for multi-channel marketing campaigns as well as examples of well-crafted motion and video projects.
An ability to translate complicated product visuals from static into GTM visualizations, translating complex ideas into marketable motion and video deliverables.
Familiarity with UI/UX design to build animated screen interactions and bring product storytelling to life with motion.
Digital design knowledge and an interest in driving creative technology and innovation to optimize and scale design processes, templatize production, and improve efficiencies within creative workflows including mastery over AI workflows for imagery, video, and motion.
Experience working in partnership with marketers to deliver growth results across digital marketing channels at scale, including developing creative for global audiences and regional nuances.
Creative problem-solving and critical thinking skills to connect and simplify complex ideas and evolving project requirements.
Excellent judgment in decision-making, managing and communicating trade-offs when collaborating with multiple stakeholders.
Excellent organization and communication skills with the ability to clearly articulate the ‘why’, and lead discussions around your process, explorations, and conclusions.
A growth mindset and drive to continually experiment with new ideas, develop and improve your skills.
Experience working with and guiding creative agency partnerships to deliver complex creative projects end-to-end.

Skills

Motion design
Video editing
AI workflows
Static design
Figma
Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, InDesign, Photoshop)
AI-assisted tools (Claude, Image and Video generators, node-based workflows for imagery, motion and video)
Project management tooling
Marketing operations tooling
Slack
Asana
Canva
Code based visual/motion design (HTML, CSS, Lottie files) - Bonus

Location

Local Culture Amp office (average 2 days a week)

Work Type

Hybrid

Experience Level

Lead
7+ years

Salary/Compensations

$130,000—$160,000 USD

Benefits

Equity through Employee Share Option Program
Learning programs and coaching
Quarterly refresh days
Extended end-of-year break
Monthly allowance to support wellbeing and lifestyle
Inclusive parental leave from day one
MacBook and budget to set up home workspace
Five annual social impact days
Medical insurance coverage (US & UK only)

About the Company

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work.
Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.
Powered by people science and the most comprehensive employee dataset in the world, innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia.
Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

Equal Opportunity

Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.