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About the Role
The i Paper is seeking a Senior Social Editor with extensive experience in digital journalism distribution across social media. This role involves understanding social platforms, repurposing journalism into engaging content, and using data analytics to drive strategy. The position supports the newsroom's wider digital publishing strategy and community building efforts.
Responsibilities
- Distribute content across social media in an impactful, socially native style and tone.
- Expand community engagement strategies to widen brand reach off-platform.
- Develop an understanding of social platforms' role in digital subscriber acquisition and retention.
- Support the development of paid social strategies to reach new audiences.
- Utilize social platform data and onsite analytics to inform decisions and understand audience preferences.
- Innovate new formats and posts to maximize reach, engagement, and growth across social accounts.
- Maintain high standards for off-platform visual storytelling.
- Write strong headlines for social, homepage, and SEO as needed.
- Collaborate with the wider audience team on SEO, newsletters, and homepage content.
- Pitch social-first ideas and develop content plans for key news events.
- Adhere to media law and the Editors’ Code of Practice.
- Commit to The i Paper's editorial standards of impartial and incisive coverage.
Requirements
- At least 3 years of newsroom experience.
- Proven ability to deliver under pressing deadlines.
- Ability to ideate quickly in the face of breaking news.
- Excellent understanding of existing and emerging social media platforms and their differing requirements.
- Proficiency in data analysis tools such as Google Analytics.
- Ability to present insights to senior leaders.
- Experience launching community engagement projects on social platforms.
- Strong communication skills, including the ability to pitch ideas effectively.
- An experimental, creative approach to problem-solving.
- Strong news sense.
- A creative and visual approach to storytelling.
- A strong eye for social design and graphics.
- Appreciation for i’s audience and tone, and how to write stories that will appeal to readers.
Skills
- Social media distribution
- Digital journalism
- Social platform expertise
- Content repurposing
- Data analysis
- Community engagement
- Paid social strategy
- SEO
- Newsletter strategy
- Homepage content strategy
- Media law
- Editorial standards
- Headline writing
- Visual storytelling
- Social design
- Graphics
Location
- London, Kensington
Work Type
- Fixed term contract
Experience Level
- Senior
Benefits
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan
- Life cover
- Discounts on online shopping
- Dining cards and vouchers
- Access to Employee Assistance Programme
- Onsite gym
- Subsidised canteen
- Onsite nurse and GP clinics
About the Company
- The i Paper is the only national newspaper that's never supported a political party.
- Reaches more than 9.2 million readers each month in print and online.
- Committed to delivering accurate, impartial news and intelligent debate.
- Winner of 2024 UK Newspaper of the Year.
- Rapidly growing its digital subscriptions base, recently hitting 70k total subscriptions.
Equal Opportunity
- We are committed to increasing diversity and maintaining an inclusive workplace culture.
- We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
- We are Disability Confident Committed.
- Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process.
- Any such information will be held separately to your recruitment application and will not be considered as part of the selection process.