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About the Role
HelloFresh is seeking a Senior Associate, Global Brand Partnerships & Activation to bring the brand to life through culturally relevant partnerships and experiential moments. This role focuses on translating strategy into action, ensuring consistent and rigorous execution of partnerships and activations to build a scalable approach to how HelloFresh engages with culture.
Responsibilities
- Serve as the day-to-day contact for internal and external stakeholders, managing logistics, approvals, and deliverable tracking to keep projects on schedule.
- Participate in ideation and planning for brand partnerships, activations, and experiential moments during brand planning cycles.
- Translate partnership and activation strategy into detailed project plans and on-the-ground delivery.
- Assist in maintaining the global brand partnerships pipeline, including identifying potential partners, supporting on outreach and initial vetting, and tracking opportunities against brand fit and cultural relevance.
- Partner with channel teams such as PR, organic and paid social, influencer, brand media, and more to coordinate amplification and ensure initiatives land consistently across every touchpoint.
- Monitor cultural trends, competitor activity, and identify emerging opportunities with potential for global scale.
- Coordinate with local marketing teams across HelloFresh's global markets to help adapt and roll out partnership and activation programs, balancing global brand consistency with local market nuance.
- Support post-campaign reporting through pulling results, coordinating recaps, and capturing learnings to build the team's playbook for future initiatives.
- Help build and maintain repeatable processes, templates, and documentation, contributing to a scalable playbook for activation and partnership work.
Requirements
- 3+ years of experience in brand marketing, brand partnerships, or experiential marketing, ideally with a Direct-to-Consumer (DTC), subscription, or consumer brand.
- Experience supporting or coordinating brand partnerships, sponsorships, or experiential activations, including hands-on work with external agencies or partner brands.
- Experience working with creative teams, ideally writing creative briefs and providing thoughtful feedback for marketing assets.
- Strong project management instincts and experience managing timelines, multiple stakeholders, and multi-pronged projects concurrently.
- A balance of creative and analytical thinking.
- Bachelor's degree
- Experience with entertainment, media, or cultural partnerships (e.g., sports, music, streaming, influencer/creator partnerships)
- Experience working in a global organization, collaborating across markets and cultures.
- Work experience related to food and food systems is a plus.
Skills
- Project management
- Communication (written and verbal)
- Prioritization
- Cultural insight
- Brand marketing
- Brand partnerships
- Experiential marketing
- Creative brief writing
- Analytical thinking
Location
- New York
Work Type
- Full-time
Experience Level
- Senior Associate
- 3+ years of experience
Education Level
- Bachelor's degree
Salary/Compensations
- $79,538—$88,375 USD
Benefits
- Competitive salary
- 401k with company match that vests immediately upon participation
- Generous PTO, including sabbatical
- Parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups (BIPOC, women, veterans, parents, and LGBTQ+)
- Inclusive, collaborative, and dynamic work environment
About the Company
- HelloFresh is a mission-driven company that is disrupting the traditional food supply chain.