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About the Role

As Senior Manager of Partner Marketing, you will be a critical player in shaping global partner marketing strategy, helping drive pipeline growth, expanding partner engagement, and bringing new program ideas to life. This role will focus on executing integrated, multi-channel campaigns and events in collaboration with key strategic partners.

Responsibilities

Develop global partner marketing strategy and plans for services and agency partners, aligned with Braze company objectives, partnership priorities, and market opportunities
Collaborate closely with partners to create and execute joint go-to-market campaigns including co-branded content, web and digital activations that generate new business pipeline and build brand visibility
Plan and execute partner-related events, sponsorships, and partner activations at 3rd party industry conferences, ensuring high-quality experiences and measurable ROI
Serve as a partner champion and voice of our partners within Braze, working closely with global partnerships, marketing, global events, sales, and other internal teams to align messaging, campaign strategies, and program execution
Continuously seek out new ideas and opportunities to enhance partner engagement and improve marketing performance, bringing creativity and strategic thinking to the role
Measure and report demand generation metrics and partner marketing campaign performance, providing insights and recommendations to optimize future investments
Travel to various markets and interface directly with partners, customers, and prospects to support lead generation efforts, including hands-on involvement in executing live programs
Manage budget and resources effectively to maximize ROI and achieve business objectives

Requirements

5-8+ years of experience in areas of marketing, with 4 years in partner marketing or alliance management
Experience at a B2B SaaS company and/or at Braze’s key technology or agency partners
Experience with pipeline generation strategy and implementation, working closely with Partners, Partner account leadership, Sales and Field Marketing teams
Highly developed interpersonal and communication skills to establish and maintain long-term relationships with peers, partners, customers, prospects, and influencers
A self-starter with the ability to work independently and as part of a team
Ability to juggle multiple, demanding tasks simultaneously and with accuracy
High aptitude for looking at problems as opportunities and working cross-departmentally to create unique solutions to solve them

Skills

Project management skills
Creativity
Attention to detail
Collaboration

Location

New York
Austin
Berlin
Bucharest
Chicago
Dubai
Jakarta
London
Paris
San Francisco
São Paulo
Singapore
Seoul
Sydney
Tokyo

Work Type

Hybrid

Experience Level

Senior Manager

Education Level

Bachelor's degree

Salary/Compensations

$125,000 - $196,000/year
$146,000 - $229,000/year OTE

Benefits

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze

About the Company

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.
Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.
From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

Equal Opportunity

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.