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About the Role
Vida Group is seeking a proactive and detail-oriented Affiliate Marketing Manager to scale its affiliate program across a portfolio of footwear brands. This role is responsible for the entire affiliate program lifecycle, including partner recruitment, content collaboration, performance tracking, and optimization, within a fast-moving, multi-brand environment.
Responsibilities
- Manage day-to-day affiliate operations across multiple brands, including partner recruitment, onboarding, and ongoing relationship management
- Develop brand-specific affiliate strategies tailored to each brand's positioning and consumer audience
- Set and monitor commission structures to ensure profitability across different price points and margin profiles
- Manage the affiliate network platform (Impact), including tracking setup, link management, partner payouts, and troubleshooting
- Analyze performance data across all brands to identify top-performing partners, content types, and channels, and reallocate budget accordingly
- Recruit and negotiate with new affiliates, influencers, content creators, and coupon/loyalty sites relevant to each brand's audience
- Ensure brand compliance and messaging consistency across all affiliate content and partner channels
- Monitor the affiliate network for fraud, policy violations, and coupon/code misuse
- Prepare regular performance reporting and forecasts for leadership, broken out by brand
- Stay current on affiliate industry trends, tools, and best practices
Requirements
- 3–5+ years of affiliate marketing experience
- Prior experience at a marketing or advertising agency preferred
- Proven ability to manage multiple brands, clients, or accounts concurrently without losing attention to detail
- Experience working across different price tiers, target audiences, or brand positioning
- Hands-on experience with an affiliate platform such as Impact, ShareASale, Commission Junction, or equivalent affiliate networks
- Strong analytical skills, comfortable with spreadsheets and platform dashboards, and able to translate data into action
- Excellent relationship-management and negotiation skills with external partners
- Highly organized with the ability to context-switch between brands and priorities
- Comfortable working independently; this role does not manage a team
- Retail, footwear, or e-commerce experience is a plus but not required
Skills
- Affiliate marketing
- Affiliate program management
- Partner recruitment
- Content collaboration
- Performance tracking
- Program optimization
- Relationship management
- Negotiation
- Analytical skills
- Spreadsheet proficiency
- Platform dashboard utilization
- Brand compliance
- Fraud monitoring
- Reporting
- Forecasting
Location
- Onsite
Work Type
- Full-time
Experience Level
- 3-5+ years
Salary/Compensations
- $75k - $95k
About the Company
- Vida Group is a growing portfolio of footwear brands.
Equal Opportunity
- Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.