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About the Role
This role is responsible for managing and optimizing multi-channel marketing strategies and campaigns to support YMCA membership, program participation, fundraising, and community engagement. It involves developing creative content, telling impactful stories, and strengthening a brand that stands for community and belonging.
Responsibilities
- Develops and manages email strategy, calendars, audience segmentation, testing and automations.
- Builds and deploys email campaigns supporting membership, programs, fundraising and operational priorities.
- Develops organic social media strategies and content calendars.
- Determines content approaches, evaluates trends, publishes content and adjusts social media strategies based on audience performance.
- Manages paid advertising campaigns across Google Ads, Meta and other digital networks.
- Determines targeting and placements and optimizes approved campaign spending based on performance.
- Manages routine website content updates.
- Evaluates and recommends improvements to website content, engagement and user experience.
- Manages mobile app and SMS promotional calendars.
- Determines appropriate audiences, timing and messaging approaches for mobile app and SMS.
- Analyzes multi-channel marketing performance.
- Maintains marketing dashboards and reports.
- Identifies trends and recommends strategies to improve campaign effectiveness and conversion.
- Advises executive directors and department leaders on marketing approaches.
- Exercises independent judgment in prioritizing requests, channels, timing and resources.
- Develops promotional approaches and coordinates marketing materials, merchandise and logistical support for YMCA and community events.
- Applies YMCA brand standards across marketing channels.
- Advises internal partners on effective, inclusive and brand-aligned communications.
- Identifies opportunities to improve marketing systems, processes and campaigns.
- Recommends appropriate use of emerging digital marketing practices and tools.
- Independently manages multiple projects, priorities and deadlines.
- Resolves challenges within established organizational goals and parameters.
- Provides occasional evening and weekend support for events, programs and time-sensitive communications.
- Demonstrates YMCA values of caring, honesty, respect and responsibility.
- Supports communications and workplace practices that foster inclusion and belonging.
Requirements
- Bachelor's degree in marketing, communications, digital media or a related field, or an equivalent combination of education, training and relevant experience.
- Minimum of two years of experience managing digital marketing campaigns.
- Experience with email marketing and automation.
- Experience with organic and paid social media.
- Experience with digital advertising.
- Experience with audience segmentation and campaign optimization.
- Experience with email, social media management and paid advertising platforms.
- Familiarity with content management systems and basic HTML.
- Working knowledge of GA4 and other digital analytics tools.
- Ability to interpret campaign performance and recommend improvements.
- Excellent writing, editing, proofreading, organization and project management skills.
- Ability to manage multiple priorities independently.
- Demonstrated ability to analyze information, exercise professional judgment and make recommendations within established organizational goals and parameters.
- Experience with Canva, Adobe Creative Cloud, CapCut or similar design and content creation tools.
- Experience with Google Tag Manager, Google Business Profiles and Daxko or similar membership/CRM systems is preferred.
- Must comply with YMCA abuse prevention policies, including screening, training, supervision, and reporting requirements.
Skills
- Email Marketing
- Lead Automation
- Social Media Strategy
- Content Creation
- Paid Digital Media Management
- Google Ads
- Meta Ads
- Website Content Management
- Mobile App Marketing
- SMS Marketing
- Marketing Analytics
- Performance Reporting
- Brand Stewardship
- Project Management
- Canva
- Adobe Creative Cloud
- CapCut
- Google Analytics (GA4)
- Google Tag Manager
- Google Business Profiles
- Daxko
Location
- Denver, CO
Work Type
- In-person
- Potential for remote flexibility
Experience Level
- Experienced
- Minimum of two years of experience managing digital marketing campaigns
Education Level
- Bachelor's degree in marketing, communications, digital media or a related field, or an equivalent combination of education, training and relevant experience.
Salary/Compensations
- $60,000.00 - $62,000.00
Benefits
- Health and Vision Care
- Dental
- Generous Retirement Contribution Options (10% company contribution)
- Paid time off
- Paid sick leave
- Paid holidays
- Free Membership Program
- Discounts
- Employee Assistance Program
About the Company
- For 150 years, the YMCA of Metro Denver has been a movement that lifts spirit, mind and body for all.
- Our direction is clear: Elevate Lives and Rise Together.
- Grounded by our mission and strengthened by the global YMCA movement we will elevate our people, purpose, partnerships and promise.
Equal Opportunity
- The YMCA of Metropolitan Denver is an equal opportunity employer and is committed to creating an inclusive environment for all employees.
- We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or any other status protected by applicable federal, state, or local law.
- The YMCA is committed to the safety and well-being of all children and vulnerable individuals.
- All employees are required to comply with YMCA abuse prevention policies, including screening, training, supervision, and reporting requirements.