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About the Role

Heidi is building the next wave of new products within its New Bets function. This is a zero-to-one product role with proven impact and existing partnerships, offering the chance to ship products directly to clinicians for immediate feedback.

Responsibilities

• Own new bets end to end, from problem framing to scaling winners.
• Frame, size, prototype, and test new product ideas with real clinicians.
• Make the call to scale or kill ideas cleanly and quickly.
• Collaborate with a dedicated squad to build and test new products.
• Scope pilots with health systems and create necessary materials like landing pages.
• Define problem spaces, size the prize, and determine success metrics.
• Prototype rapidly, potentially using AI tools.
• Observe clinical workflows to inform product development.
• Design pilots with commercial and regional teams.
• Own product elements such as pricing, positioning, and onboarding.
• Graduate successful bets into staffed product lines.
• Take a bet from thesis to prototype and iterate based on feedback.
• Build the first version using AI tools.
• Spend time with customers to understand product integration.
• Kill bets and write post-mortems.
• Scope paid pilots with commercial teams.
• Present scale-or-kill recommendations to founders and leadership.

Requirements

• 4+ years in product, strategy consulting, operations, or within a founding team.
• Demonstrated experience in building and shipping products with real users.
• Strong analytical skills to size markets and structure ambiguous problems.
• Discipline to define kill criteria and the ability to act on them.
• A habit of speed, with weekly demos and a bias to ship.
• Experience building with AI tools like Cursor or Claude Code.
• Fluency with core LLM concepts and systems.
• A belief in the transformative power of great design.
• Strong opinions that are open to change.

Skills

• Product Management
• Strategy Consulting
• Operations
• Founding Team Experience
• Market Sizing
• Problem Structuring
• Prototyping
• AI Tools (Cursor, Claude Code)
• LLM Concepts (prompting, fine-tuning, embeddings, retrieval, evaluation)
• Product Design
• Analytical Skills
• Speed and Agility
• Feedback Incorporation
• Pilot Design
• Pricing
• Positioning
• Onboarding

Location

• London Office
• USA
• UK
• Canada
• Europe

Work Type

• Hybrid
• Work from anywhere for up to 4 weeks per year

Experience Level

• 4+ years

Benefits

• Equity from day one
• Comprehensive private medical and dental cover through Bupa
• 24/7 mental health, coaching and wellbeing support through Sonder
• £100/month Healthy Heidi’s stipend
• Global parental leave (26 weeks paid for primary carers, 18 weeks for secondary carers)
• Fertility support (£7,000 one-off payment)
• Learning & development (£700 per year)
• Home office budget (£500 one-off)
• Recharge days after major milestones
• Clinical leave (10 days per year for eligible clinical roles)

About the Company

• Heidi is building an AI Care Partner to support clinicians, aiming to double healthcare’s capacity while keeping care human.
• The company has returned over 18 million hours to clinicians and supported over 73 million patient visits.
• Heidi operates in 116 countries, supporting over two million patient visits weekly.
• Founded by clinicians, the company brings together diverse professionals with a shared purpose.
• Heidi has secured nearly $100 million in funding and partners with major health systems globally.
• The company moves quickly while staying grounded, shaping the future of healthcare.

Equal Opportunity

• Heidi is dedicated to creating an equitable, inclusive, and supportive work environment.
• The company welcomes applicants from diverse backgrounds, experiences, and perspectives.
• Heidi is a proud equal opportunity employer committed to promoting a culture of opportunity for all.