About the Role
As Marketing Manager for Absolute Radio, Jazz FM, Rayo and Make Me A Winner, you will play a key role in growing audiences and strengthening connections with the brands through delivering bold, multi-channel campaigns to drive awareness and listener engagement. This could include high-impact, multi-channel campaigns, innovative partnerships and live events.
Responsibilities
- Develop and implement activity that supports marketing campaigns to grow listenership and engagement.
- Plan and execute promotional activities including events, competitions, partnerships and activations.
- Collaborate with content teams, social, commercial and the wider marketing team to ensure consistent brand messaging on audience touchpoints.
- Manage relationships with external agencies, partners and sponsors.
- Work closely with Bauer’s Design Hub on briefing design requirements.
- Create and oversee paid social media and digital marketing strategies with an eye on performance and optimisation.
- Develop and execute effective CRM strategies to engage the audience.
- Work with agencies and internal insights teams to track and report on campaign effectiveness.
- Manage the marketing budget efficiently with the Head of Marketing.
- Support partnership proposals and delivery.
Requirements
- Proven marketing experience, ideally in media, audio or entertainment.
- Strong understanding of brand marketing, audience growth and campaign management.
- Creative thinker with strong problem-solving skills.
- Confident communicator with excellent written and verbal skills.
- Highly collaborative and comfortable managing multiple stakeholders.
- Solid experience in digital marketing and social media.
- Ability to manage multiple projects and work to tight deadlines.
- Analytical mindset (Google Analytics, Meta Business Suite).
- A genuine passion for audio and radio.
Skills
- Marketing
- Media
- Audio
- Entertainment
- Brand Marketing
- Audience Growth
- Campaign Management
- Creative Thinking
- Problem-Solving
- Communication
- Collaboration
- Stakeholder Management
- Digital Marketing
- Social Media
- Project Management
- Time Management
- Analytical Skills
- Google Analytics
- Meta Business Suite
- Radio
- CRM Strategies
- Paid Social Media
Location
- London
Work Type
- Hybrid
- Full-time
- 12 month Maternity Cover
Benefits
- 28 days holiday
- Bank holidays
- 2 volunteer days
- Access to internal training provider – Bauer Academy
- Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay
- Flexible working
About the Company
- Bauer Media Group is a media business focused on creating content that matters to millions of people across Europe.
- Their offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors.
- They are one of Europe’s largest Publishers with more than 500 million copies sold each year.
- They own popular publishing brands in Germany, UK, Poland and France – both digital and print.
- They operate over 150 radio and podcast brands in nine countries, reaching over 61 million listeners weekly.
- Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset.
- Their workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.
Equal Opportunity
- International employer and equal opportunities are important.
- Welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability.
- Committed to ensuring the recruitment process is inclusive and accessible to all.
- If you have a disability or a long term health condition, and need reasonable adjustments, please let us know by emailing careershub@bauermedia.co.uk.
