Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Senior Performance Marketing Manager role.
Rezi rewrites your resume against RealSelf's job description. Free.
Tailor your resume to this Senior Performance Marketing Manager role.
Rezi rewrites your resume against RealSelf's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Performance Marketing Manager posting at RealSelf — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Performance Marketing Manager posting at RealSelf — free, in seconds.
About the Role
RealSelf is seeking a Senior Performance Marketing Manager to lead external paid advertising and internal brand advertising programs. This role involves end-to-end strategy and execution, focusing on campaign optimization for performance and ROAS. You will collaborate with Sales, Brand Partnerships, and Product teams, leveraging performance data to refine creative, targeting, and spend decisions. This is a hands-on, individual contributor position for someone who thrives on testing, iterating, and scaling successful strategies.
Responsibilities
- Plan, execute, and optimize campaigns across paid channels to drive provider leads and consumer acquisition
- Own and manage a robust monthly paid media budget, allocating spend to maximize performance
- Stay current on platform updates, auction dynamics, and healthcare ad industry best practices
- Develop and run a testing roadmap of ad creative, audience targeting, bidding, and landing page experiments to hone strategy and boost performance
- Design tests that can be read cleanly, with holdouts, matched cohorts, and controlled rollouts
- Own ad measurement and reporting, providing stakeholders with performance insights to inform broader business strategy
- Consistently monitor results, proactively mitigating risks and taking advantage of emerging opportunities
- Manage RealSelf.com brand ad inventory and campaign execution, optimizing creative, placements, and performance
- Partner with Product to test new RealSelf ad types and landing pages that drive revenue and brand ROI
Requirements
- 5–7+ years of hands-on experience managing paid search and paid social campaigns, ideally in a consumer or two-sided marketplace business
- Deep, current expertise in Google Ads, Microsoft Ads, and Meta Ads Manager, including bid strategy, creative, and audience targeting
- Ability to leverage AI-assisted solutions to accelerate outputs and deepen analysis, without compromising quality
- Track record of managing significant monthly ad budgets and consistently improving ROAS
- Excellent project management skills and comfort driving multiple priorities in a fast-paced environment
- NYC-based (Hybrid)
Skills
- Google Ads
- Microsoft Ads
- Meta Ads Manager
- AI-assisted solutions
- SQL
Location
- New York City
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Salary/Compensations
- $130,000–$145,000
Benefits
- Comprehensive medical, dental, and vision benefits 100% paid for by RealSelf
- Paid time off
- No work on your birthday
- Summer Fridays
- Generous leave options for life events
- 401(k) plan with a company match
- Cosmetic treatment reimbursement program
- 12 company-wide holidays
About the Company
- For two decades, RealSelf has been the most trusted authority in the aesthetics space.
- RealSelf is a dynamic digital ecosystem that puts consumers at the center of their aesthetic journey.
- RealSelf combines verified patient experiences, guidance from board-certified experts, and cutting-edge technology.
- RealSelf empowers millions to make confident decisions about their aesthetic goals.
Equal Opportunity
- RealSelf is an Equal Opportunity/Affirmative Action employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.