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About the Role

At On, we believe in the power of storytelling. Our Creative Studio shapes stories that captivate and inspire. We’re looking for a highly experienced copywriter to craft stories through our ecosystem. As a Senior Specialist, you’ll work closely with Digital, Brand and Product to deliver stories across on.com. The ideal candidate is an expert digital writer and storyteller with a deep understanding of channel best practices.

Responsibilities

Elevate digital storytelling by partnering with Digital, Brand and Product to create high-converting product copy and brand stories across on.com, including PDPs, CRM and the membership program.
Translate high-level brand strategies and creative briefs into engaging, through-the-line copy that drives conversion across the digital customer journey.
Create intuitive, compelling digital copy by understanding how consumers engage online.
Act as a strong brand guardian by challenging briefs, pushing back on deadlines, and protecting the quality and premiumness of the On brand.
Help shape and grow On’s member ecosystem through tailored messaging, exclusive drops, and loyalty communications.
Ensure consistency across digital consumer touchpoints by partnering closely with PMs, CRM, Digital, Marketing, E-commerce, and Brand Management.
Continuously refine digital copy, formats, and guidelines through proactive testing and learning to improve the customer experience and impact.

Requirements

7+ years of digital copywriting experience within sportswear, premium or luxury fashion.
Deep digital copy expertise, with a track record in crafting copy optimized for email, landing pages, push notifications, PDPs, and membership.
Strong understanding of UX and the customer journey, with the ability to create clear, engaging digital storytelling across the funnel.
A strong creative point of view, with the confidence to set standards, challenge thinking, and push for better work.
Clear and compelling communicator, able to present ideas, articulate creative rationale, and collaborate effectively across multidisciplinary teams.
Ability to translate product innovation, technical features, and performance benefits into clear, human messaging.
Self-driven and collaborative, taking ownership from brief to delivery and thriving in an environment of healthy challenge.

Skills

Digital copywriting
Storytelling
UX understanding
Customer journey analysis
Brand guardianship
Messaging
Collaboration
Communication

Experience Level

Senior Specialist
7+ years

About the Company

On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies.
At our core, we tell compelling stories and bring experiences to life.
We channel the energy and global nature of the brand into our daily work.