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About the Role

This role plays a pivotal part in shaping how marketing teams leverage analytics, technology, and web platforms to drive business growth, customer engagement, and marketing effectiveness. You will transform data into trusted, actionable insights, own and evolve the marketing measurement framework, analytics architecture, reporting ecosystem, and web platform roadmap.

Responsibilities

• Define and own the marketing measurement strategy and KPI framework aligned with BMEC objectives.
• Establish a single source of truth through standardized marketing definitions, metrics, and reporting methodologies.
• Govern data taxonomy, naming conventions, and UTM standards.
• Rationalize and optimize the analytics dashboard and reporting landscape across platforms such as Power BI, Tableau, GA4, Data Studio, Marketo Measure, Marketo Engage, Salesforce, and 6Sense.
• Architect and ensure CRM and associated data flows across the MarTech stack are effectively managed, integrated and optimized for full funnel reporting and business insight.
• Build multi-touch attribution models and account-level ABM analytics.
• Partner with Digital Technology teams to align data warehouse, business intelligence, and analytics architecture.
• Lead initiatives that improve data quality, reporting accuracy, and insight generation.
• Design and deliver structured training and enablement programs for BI tools, data literacy, and self-service analytics.
• Conduct onboarding sessions and hands-on training for marketers, business leaders, and support teams.
• Develop playbooks, user guides, documentation, and best practices.
• Monitor dashboard adoption, usage trends, and user engagement.
• Capture BMEC business requirements, translate them into technical requirements, and guide execution.
• Support the development and execution of the web platform technical roadmap.
• Manage Drupal CMS technical requirements.
• Act as the functional owner for Bynder Digital Asset Management (DAM).
• Govern integrations between website platforms and the broader MarTech ecosystem.
• Ensure web platform compliance with accessibility standards, privacy regulations, and digital governance requirements.
• Own website analytics instrumentation, including GA4 implementation, tag management, conversion tracking, and performance measurement.
• Identify, evaluate, and pilot AI-driven opportunities across analytics, reporting, web operations, and MarTech processes.
• Partner with vendors and stakeholders to prioritize innovation initiatives and business use cases.
• Continuously improve analytics frameworks, data standards, documentation, and operating models.
• Collaborate with Digital Technology and Information Security teams to ensure compliance with enterprise architecture, security, and data governance standards.
• Support business case development for optimization initiatives, vendor evaluations, platform enhancements, and future technology investments.
• Drive best practices and continuous improvement initiatives that maximize marketing technology performance and business value.

Requirements

• Have 5–7+ years of experience in Marketing Analytics, Marketing Operations, Digital Marketing, Web Operations, Marketing Automation, or related disciplines.
• Demonstrate strong hands-on experience with marketing analytics and business intelligence platforms, including GA4, Power BI, Tableau, Data Studio, or similar tools.
• Have experience designing KPI frameworks, measurement strategies, attribution models, and performance dashboards in complex B2B environments.
• Possess experience developing and managing web platform technical roadmaps, CMS environments (preferably Drupal), and MarTech integrations.
• Demonstrate a strong understanding of marketing data architecture, data governance, data quality management, and reporting ecosystems.
• Have knowledge of CRM platforms, marketing automation technologies, ABM solutions, and digital analytics tools.
• Possess excellent analytical, visualization, and storytelling skills with the ability to convert complex data into actionable business recommendations.
• Have experience driving user enablement, training programs, documentation development, and self-service analytics adoption.
• Understand privacy, accessibility, and compliance requirements, including GDPR, WCAG, and digital governance best practices.
• Demonstrate strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Be a proactive problem solver with a continuous improvement mindset and strong attention to detail.
• Possess outstanding communication, influencing, and stakeholder management skills.
• Be comfortable working across global, cross-functional teams in a highly collaborative and fast-paced environment.
• Requires current work authorization in the country of employment.

Skills

• Marketing Analytics
• Marketing Operations
• Digital Marketing
• Web Operations
• Marketing Automation
• GA4
• Power BI
• Tableau
• Data Studio
• Drupal CMS
• Bynder Digital Asset Management (DAM)
• Salesforce
• Marketo Measure
• Marketo Engage
• 6Sense
• Google Ads
• LinkedIn
• Cvent
• Data Governance
• Data Quality Management
• Reporting Ecosystems
• CRM Platforms
• ABM Solutions
• Digital Analytics Tools
• Project Management
• Organizational Skills
• Communication Skills
• Influencing Skills
• Stakeholder Management

Experience Level

• Senior

Benefits

• Contemporary work-life balance policies and wellbeing programs.
• Comprehensive private medical care options.
• Life insurance and disability coverage programs.
• Tailored financial and retirement programs.
• Ongoing learning and professional development opportunities.
• Employee assistance and wellbeing resources.
• Additional elected and voluntary benefits.

About the Company

• Our Brand, Marketing & External Communications (BMEC) organization is committed to delivering exceptional customer experiences through data-driven marketing, modern digital platforms, and innovative technologies.
• Our people are at the heart of everything we do. We know we are stronger when our employees are developed, engaged, and empowered to bring their authentic selves to work. We invest in wellbeing, leadership development, continuous learning, and career growth to help our teams thrive and deliver exceptional results.
• We value individuals who embrace innovation, challenge the status quo, and contribute to business success.