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About the Role

As a Senior Analyst, Audience Research, you will be an integral part of a dynamic team providing ongoing research for CBC's English Canada's initiatives. You will assist in the design, implementation, analysis, and presentation of market, media, and audience research studies. Core responsibilities include questionnaire design, survey scripting and deployment, monitoring data collection, data analysis, report writing, and presentation of results.

Responsibilities

Design, manage, and execute research projects to support CBC English Services’ strategic goals.
Collaborate with internal stakeholders to identify research needs and develop customized research projects that align with business objectives.
Design questionnaires, script surveys, manage sample deployment, and oversee project logistics.
Work with external sample providers and troubleshoot data collection issues.
Analyze survey data using statistical software programs and present results in easily understood tabular or graphic formats.
Transform complex data sets into clear, compelling insights.
Develop and deliver presentations, reports, and dashboards highlighting key findings and actionable recommendations.
Present research findings to stakeholders and contribute to discussions about their implications for strategy and decision-making.

Requirements

Academic and professional training in social science research with a strong background in qualitative and quantitative research methodologies.
At least 2 years of hands-on experience in market research, survey design and execution, and data analysis.
Post-secondary degree in Communications, Social Sciences, Media Studies, or a related field (B.A. minimum, M.A. preferred).
Deep understanding of the Canadian media landscape, particularly CBC’s role within it.
Significant experience in designing and executing market research projects with a strong grasp of current research methodologies.
Proven ability to critically evaluate research methods and interpret public opinion studies for journalistic reporting.
Expertise in survey and questionnaire design, especially within media and audience research context (e.g., content/program testing, creative testing, brand health tracking, brand lift studies).
Technical proficiency with survey platforms such as Qualtrics, Sparq, Alchemer, or SurveyMonkey.
Strong working knowledge of statistical analysis software (e.g., SPSS, Q, R, Stata, or SAS).
Demonstrated initiative and creativity in framing research problems, designing methodologies, and synthesizing findings.
Demonstrated competency in creating reports and presentation of survey research data with a focus on insights, compelling narratives, and visualizations.
Advanced proficiency with Microsoft Excel and PowerPoint or Google Sheets and Slides.
Exceptional written and verbal communication skills, with a focus on clarity, storytelling, and effective presentation of research insights.
Excellent interpersonal and collaboration skills.
Excellent attention to detail to ensure data accuracy and integrity.
Strong organizational skills with the ability to manage multiple priorities, respond to shifting demands, and meet tight deadlines.
Candidates may be subject to skills and knowledge testing.
Candidates who advance will be asked to complete a background check, including a mandatory Criminal record check.

Skills

Qualitative research methodologies
Quantitative research methodologies
Market research
Survey design
Survey execution
Data analysis
Statistical software programs
Survey platforms (Qualtrics, Sparq, Alchemer, SurveyMonkey)
Statistical analysis software (SPSS, Q, R, Stata, SAS)
Microsoft Excel
Microsoft PowerPoint
Google Sheets
Google Slides
Data visualization tools (Google Looker, Power BI)
Written communication
Verbal communication
Interpersonal skills
Collaboration skills
Attention to detail
Organizational skills

Location

Toronto, Ontario

Work Type

Hybrid
Telework
Full-time

Experience Level

Senior
2 years of hands-on experience in market research, survey design and execution and data analysis

Education Level

Post-secondary degree in Communications, Social Sciences, Media Studies, or a related field
B.A. minimum
M.A. preferred

Benefits

Defined benefit pension plan
Competitive benefits

About the Company

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms.
Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity.
We create and tell stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country.
We invite you to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website.
We also invite you to take a look at our policy on conflicts of interest.

Equal Opportunity

CBC/Radio-Canada values equal opportunity and nurtures an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.
If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.