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About the Role

The Regional Sales Manager is responsible for selling SONIFI Solutions, Inc. products and services, including video on demand, free to guest television, property vision, high speed internet access, and professional services. This role supports the Canadian territory and is accountable for delivering results against sales, revenue, margin, and customer satisfaction objectives. This is a high growth, quota-carrying sales role focused on developing new business and growing/renewing existing customer relationships in the hospitality technology market.

Responsibilities

Deliver assigned sales targets related to room growth, revenue, margin, renewals, and new customer acquisition.
Proactively develop new business through field prospecting, cold outreach, networking, referrals, and direct engagement with hotel properties, owners, operators, and management companies.
Generate, qualify, manage, and follow up on sales leads from initial contact through contract execution.
Build and maintain strong relationships with hotel owners, operators, and management companies.
Identify customer needs and recommend tailored technology solutions that maximize return on investment.
Prepare clear, accurate proposals, pricing, and contractual documentation.
Navigate and help resolve complex technical or integration related questions in partnership with internal teams.
Provide timely, professional customer communication throughout the sales cycle.
Achieve or exceed assigned sales, revenue, and product quotas.
Work independently in a field-based sales environment while maintaining strong communication and collaboration with internal teams.

Requirements

Bachelor’s degree or equivalent combination of education and experience.
Minimum of three years of successful B2B sales experience, with demonstrated success prospecting, developing new business, and closing deals.
Proven ability to independently generate new sales opportunities and acquire customers in competitive markets.
Strong consultative selling skills with the ability to uncover customer needs and align solutions accordingly.
Experience within hospitality, technology, telecommunications, or a related solutions-based sales environment preferred.
Experience selling technology or technical solutions preferred.
Excellent negotiation, presentation, and relationship building skills.
Ability to work independently while collaborating effectively with cross functional teams.
Proficiency with CRM and productivity tools such as Salesforce, Excel, Word, PowerPoint, and Outlook.
Willingness and ability to travel up to approximately 60% within Canada and occasionally to the USA.
Valid driver’s license.

Skills

Sales
B2B Sales
Prospecting
New Business Development
Closing Deals
Consultative Selling
Relationship Building
Negotiation
Presentation
CRM
Salesforce
Excel
Word
PowerPoint
Outlook

Location

Toronto, ON

Work Type

Field-based sales
Full-time

Experience Level

Minimum of three years of successful B2B sales experience

Education Level

Bachelor’s degree or equivalent combination of education and experience

Salary/Compensations

Base salary starting between $60,000 - $110,000 CAD

Benefits

Eligibility for Short Term Incentive Bonuses
Vacation
Sick leave
Company-paid holidays
Health insurance
Dental insurance
Vision insurance
Life insurance
Long term disability insurance
Registered Pension Plan

About the Company

SONIFI is the best guest technology provider in hospitality, with over 45 years of experience.
SONIFI employees thrive on collaboration and curiosity, solving hotel challenges with patented innovations.
SONIFI shapes technology experiences for staff, guests, and leading companies in the industry.

Equal Opportunity

Committed to providing equal employment opportunities to all qualified applicants.
Does not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, or any other characteristic protected by applicable law.
Accommodation available during the application or interview process due to disability.