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About the Role

We are seeking a Media Director with a deeply rooted, digitally-led B2B background to lead integrated media strategy, omnichannel planning, and activation across key strategic client engagements. This role requires a practitioner who lives and breathes B2B digital, from ABM architecture and content syndication to campaign tagging and CRM integration. The role will partner closely with Strategy, Creative, PMO, Analytics, and Client Leadership teams to translate complex business objectives into precise audience, channel, and commercialization plans. The ideal candidate moves fluidly between strategic planning and hands-on execution, helping clients define how to reach and engage audiences while building rigorous, technically sound activation plans that drive adoption, engagement, and measurable business outcomes.

Responsibilities

Architect and lead full-funnel ABM programs spanning 1:many, 1:few, and 1:1 account strategies with differentiated channel and content approaches.
Develop and manage intent-driven targeting models using ABM platforms, including account scoring, buying stage segmentation, predictive analytics, and coordinated activation triggers.
Design event-based surround sound strategies coordinating media touchpoints, content moments, and account signals around key industry events.
Lead the strategy and execution of content syndication programs, including waterfall distribution models, multi-touch lead programs, and lead reconciliation.
Manage co-registration programs such as webinar-based lead capture and virtual events, ensuring proper lead flow and data integrity.
Build and oversee custom content programs with trade publications and B2B media partners, including sponsored content and research partnerships.
Understand the full mechanics of B2B lead generation from impression to MQL handoff, including lead scoring and SLA definitions.
Own digital campaign tracking, tagging, and measurement infrastructure: UTM taxonomy, pixel/tag implementation, conversion tracking, and cross-platform attribution setup.
Ensure proper CRM and MAP data flows between media platforms and client systems, including lead routing and campaign attribution.
Evaluate, recommend, and manage relationships with B2B data providers, understanding their data sourcing, targeting strengths, and cost structures.
Develop integrated media and channel plans across paid, owned, and earned ecosystems, with an emphasis on digital channels.
Lead audience strategy, segmentation, and customer journey development grounded in B2B buying committee dynamics and intent signal data.
Create launch, activation, and nurture strategies aligned to business and marketing objectives across awareness, demand generation, and pipeline acceleration stages.
Build measurement frameworks, KPI dashboards, and optimization recommendations that connect media investment to pipeline contribution and business outcomes.
Design and maintain full-funnel attribution models, integrating media data with CRM reporting.
Present performance insights, budget recommendations, and strategic adjustments to senior client stakeholders.
Serve as the senior media voice in client engagements, leading planning conversations and presenting recommendations.
Collaborate with strategy, creative, analytics, and account teams to ensure media plans are integrated with broader engagement goals.
Support commercialization, launch readiness, and GTM planning initiatives.

Requirements

8+ years of media planning, activation, or integrated B2B marketing experience, with the majority spent in digital-first, B2B agency or in-house environments.
Hands-on ABM platform proficiency (6sense, Demandbase, or equivalent) including intent data integration, account scoring configuration, and coordinated cross-channel activation.
Demonstrated experience running 1:many, 1:few, and 1:1 ABM programs with measurable outcomes tied to pipeline or revenue impact.
Deep knowledge of content syndication mechanics: waterfall programs, multi-touch lead structures, lead reconciliation, and makegood processes.
Experience managing co-registration, webinar, and virtual event programs as lead generation vehicles, including data capture and downstream lead flow management.
Proven ability to build custom content programs with trade publications and B2B media partners.
Strong technical grounding in digital campaign tracking and tagging: UTM strategy, Google Tag Manager, pixel implementation, cross-channel attribution, and conversion tracking.
Hands-on experience with platform integrations across Google Ads, DV360, Salesforce, HubSpot, Marketo, and their interoperability with ABM platforms and analytics tools.
Working knowledge of the B2B data provider landscape, including intent data, contact-level data, and firmographic/technographic data providers, and the ability to evaluate their relative strengths and limitations.
Experience developing and presenting full-funnel measurement frameworks and attribution models that connect media spend to pipeline and business outcomes.
Strong presentation and stakeholder management skills; comfortable leading conversations with senior marketing and commercial leaders.

Skills

B2B digital marketing
Integrated media strategy
Omnichannel planning
Account-Based Marketing (ABM)
Content syndication
Campaign tagging
CRM integration
Audience strategy
Channel planning
Commercialization plans
Strategic planning
Hands-on execution
Full-funnel ABM programs
1:many, 1:few, 1:1 ABM
Intent-driven targeting models
ABM platforms (6sense, Demandbase)
Account scoring
Buying stage segmentation
Predictive analytics
Activation triggers
Event-based surround sound strategies
Content syndication programs
Waterfall distribution models
Multi-touch lead programs
Lead reconciliation
Makegoods with publisher partners
Co-registration programs
Webinar lead capture
Virtual events
Sponsored content placements
Marketing automation integration
Custom content programs
Trade publications
B2B media partners
B2B lead generation
MQL handoff
Lead scoring logic
SLA definitions
Marketing and ad tech platform integrations
Google Ads
DV360
Salesforce
HubSpot
Marketo
DSPs
Analytics tools
Digital campaign tracking
Tagging infrastructure
UTM taxonomy
Pixel/tag implementation
Google Tag Manager
Conversion tracking
Cross-platform attribution
CRM data flows
MAP data flows
Lead routing
Lifecycle stage mapping
Attribution to pipeline and revenue
B2B data providers (Bombora, TechTarget, Aberdeen, ZoomInfo, Dun & Bradstreet)
Data sourcing methodology
Targeting strengths
Cost structures
Limitations of data providers
Media planning
Channel strategy
Programmatic display
Paid social (LinkedIn, Meta)
Paid search
Account-based advertising
Customer journey development
B2B buying committee dynamics
Intent signal data
Launch strategies
Activation strategies
Nurture strategies
Awareness stage
Demand generation
Pipeline acceleration
Measurement frameworks
KPI dashboards
Optimization recommendations
Pipeline contribution
Business outcomes
Full-funnel attribution models
First digital touch
Opportunity creation
Salesforce reporting
Performance insights
Budget recommendations
Strategic adjustments
Client stakeholder presentations
Senior media voice
Planning conversations
Technical media strategy
Business-relevant narratives
VP and C-suite audiences
Strategy collaboration
Creative collaboration
Analytics collaboration
Account team collaboration
Engagement goals
Go-to-market planning
Commercialization support
Launch readiness support
GTM planning support

Location

Atlanta
Austin
Chicago

Work Type

Hybrid

Experience Level

8+ years

Salary/Compensations

$135,000 - $145,000

About the Company

Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.

Equal Opportunity

Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.