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About the Role
Betterment is seeking a resourceful B2B Sr. Marketing Associate to help execute growth strategies for its rapidly growing Betterment at Work business line. You will own the day-to-day execution of campaigns and initiatives across email, social, and webinars that build brand awareness, generate leads, and nurture prospects for sales partners. This role is ideal for a B2B marketing generalist comfortable building nurture flows, coordinating webinars, drafting copy, and managing creative assets.
Responsibilities
- Help run the day-to-day marketing execution engine to generate leads and pipeline for Betterment at Work, working across email, social, webinars, content, partnerships, and events.
- Build, execute, and optimize email campaigns in our marketing automation platform, including audience segmentation and list management.
- Develop marketing copy across email, social, and web, spinning up initial drafts for review and ensuring a consistent brand voice.
- Manage creative asset development process, coordinating timelines and feedback across creative, compliance, and external partners.
- Support content marketing strategy across owned channels, distributing compelling content to grow inbound lead generation and support our enterprise sales team.
- Manage webinar execution in terms of logistics, promotion, platform setup, and post-event follow-up and lead handoff.
- Circulate regular updates on key reports and campaign performance.
Requirements
- 3+ years of experience in B2B or SaaS marketing with hands-on campaign execution across multiple channels.
- Proficiency with marketing automation and CRM platforms (HubSpot and Salesforce experience is a huge plus).
- Working knowledge of B2B channel tactics—email nurture, webinars, partnerships, social, paid social, content marketing, and events.
- Strong writing and editing skills; able to independently draft email and social copy for review.
- Comfortable managing creative and compliance review workflows, including asset trafficking and approvals.
- Strong project management skills and able to manage multiple campaigns and stakeholders, keep timelines on track, and work independently.
- Collaborative team player who excels at building relationships cross-functionally.
- Background in fintech, financial services, or other regulated industries is a plus.
Skills
- Email marketing
- Social media marketing
- Webinar execution
- Content marketing
- Partnership marketing
- Event marketing
- Marketing automation
- CRM platforms
- B2B channel tactics
- Writing
- Editing
- Creative asset management
- Compliance review workflows
- Project management
Location
- NYC
- New York City
Work Type
- Hybrid
- Four days / week in-office
Experience Level
- Sr. Marketing Associate
- 3+ years of experience
Salary/Compensations
- $89,000 - $99,500
Benefits
- Medical, dental, and vision coverage
- Life and AD&D insurance
- Short- and long-term disability
- Infertility support and WPATH-aligned transgender health benefits
- Employee Assistance Program (EAP)
- Transit benefits
- FSA and HSA options
- Equity for all employees, including new hire and refresher grants
- Flexible paid time off
- Paid parental leave
- Fully paid four-week sabbatical in your sixth year
- Company-paid professional coaching for all employees
- Day-one 401(k) match plus matching on qualified student loan payments
About the Company
- Betterment is a leading, technology-driven financial services company that offers investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses.
- Our team is passionate about our mission, to empower people to build wealth with confidence and ease.
- We change lives: Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission; to empower people to build wealth with confidence and ease.
- We set audacious goals: We set them for the company, our customers, and ourselves, and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.
- We value all perspectives: When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.
- We simplify financial services: We’re financial services pioneers, always finding new ways to improve, optimize, and enhance. Constant improvement is in our DNA.
Equal Opportunity
- We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws.
- We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.