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About the Role

Maze Theory is seeking a Community & Marketing Manager to lead community engagement and marketing efforts across their range of titles. This role balances 30% community management with 70% games marketing, focusing on growing and engaging the gaming community and supporting marketing initiatives for both self-published and third-party titles.

Responsibilities

• Develop and implement strategies to grow, nurture, and engage the gaming community across platforms like Discord, forums, Reddit, and social media.
• Actively participate in discussions, responding to player inquiries and feedback promptly and professionally.
• Reply and maintain review scores across headset platforms.
• Organize and host community events, including AMAs, livestreams, contests, and in-game activities.
• Create engaging LinkedIn posts and grow industry leadership.
• Create news/blog posts across platform stores to drive awareness and conversion of apps.
• Create engaging, on-brand content for social media platforms, community channels, and newsletters.
• Work with development teams to ensure consistent messaging across communications.
• Produce weekly community reports detailing trends, player sentiment, and engagement metrics.
• Design marketing graphics to enhance social media content using Photoshop/Illustrator/InDesign.
• Execute marketing strategies for both self-published and third-party published games.
• Collaborate with development teams to design and promote campaigns aligning with game releases, updates, and seasonal events.
• Contribute to game product lifecycles, including pre-launch, launch, and post-launch marketing activities.
• Manage the annual promotional calendar for games, ensuring consistent, strategic marketing support for the back catalogue.
• Collaborate with external partners, including influencers and media outlets, to promote games to target audiences.
• Monitor market trends, competitor activity, and industry developments to inform strategic marketing initiatives.
• A/B test Meta Data and Key Art across headset platforms to increase sale conversions.
• Create Key Art variations with internal assets.
• Update and maintain the Maze Theory Website.
• Set up store pages.
• Monitor community spaces to ensure a positive, safe, and inclusive environment, addressing disruptive behaviour and enforcing moderation policies.
• Actively gather player feedback on game features, updates, and issues, compiling reports to provide actionable insights to internal teams.
• Handle challenging situations such as game outages, bugs, or player dissatisfaction with empathy and transparency, collaborating with PR and customer support teams.
• Maintain and develop a bug testing program in Discord.

Requirements

• Bachelor’s degree in Communications, Marketing, or related field (or equivalent work experience).
• Proven experience in community management, particularly within the gaming industry.
• Strong communication and interpersonal skills, with a passion for video games and an understanding of gaming culture.
• Ability to work collaboratively with cross-functional teams in a fast-paced environment.
• Experience with content creation (copywriting, social posts, and basic video editing).
• Familiarity with analytics tools to measure community growth and engagement (e.g., Google Analytics, social media insights).
• Proficient in graphic design.

Skills

• Community management
• Games marketing
• Social media management (Discord, forums, Reddit, Twitter, Twitch)
• Content creation (copywriting, social posts, basic video editing)
• Graphic design (Photoshop, Illustrator, InDesign)
• Analytics tools (Google Analytics, social media insights)
• Community moderation
• Crisis management
• Marketing campaign execution
• Influencer collaboration
• Market trend monitoring
• A/B testing
• Website maintenance
• Store page setup

Location

• Remote

Work Type

• Remote-first Studio
• Full-time

Experience Level

• Proven experience in community management
• Experience with content creation
• Familiarity with analytics tools
• Proficient in graphic design

Education Level

• Bachelor’s degree in Communications, Marketing, or related field (or equivalent work experience)

Salary/Compensations

• £35- £40K

Benefits

• Unlimited holidays
• Private Healthcare with Vitality
• Working alongside a friendly, flexible, and highly talented team
• Opportunity to work on big-name IPs

About the Company

• Maze Theory is a leading game development studio renowned for creating immersive, narrative-driven games.
• Home to iconic franchises such as Doctor Who and Peaky Blinders, as well as the creators of the critically acclaimed mixed reality game ‘Infinite Inside’.
• Expanding portfolio includes both self-published and third-party published games.

Equal Opportunity

• To tell better stories and create inclusive experiences we welcome everyone, especially from under-represented people in our industry whose stories aren’t told often enough.
• At Saltwater Games we are dedicated to building a diverse and inclusive working environment, who you are will always deserve our consideration and recognition, and your application is welcome.