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About the Role

Legend London is seeking a Financial Controller to build a scalable finance function supporting international growth. This role requires a hands-on finance leader with strong technical accounting, commercial thinking, and systems knowledge, ideal for someone with experience in fast-growing eCommerce, retail, or consumer businesses within entrepreneurial environments.

Responsibilities

• Own financial reporting, commercial strategy, controls, multi-entity consolidations, and compliance.
• Partner with senior leadership to drive commercial performance, improve operational efficiency, and strengthen financial controls.
• Deliver meaningful commercial insight and introduce scalable systems and processes.
• Lead the adoption of ERP, AI, and automation across finance.
• Lead the migration from Xero to a fully integrated ERP platform.
• Define finance system requirements alongside key stakeholders.
• Drive automation, standardisation, and AI adoption across the finance function.
• Reduce manual processes and improve the accuracy and efficiency of reporting.
• Introduce scalable systems capable of supporting continued international growth.
• Own the monthly close process across all entities.
• Produce accurate and timely monthly management accounts.
• Deliver board reporting, KPI dashboards, and meaningful commercial commentary.
• Continually improve the monthly reporting pack using Xero and Fathom.
• Ensure all balance sheet accounts are fully reconciled and appropriately supported.
• Develop and maintain a robust financial control environment.
• Lead annual audit preparation and manage external auditor relationships.
• Maintain accounting policies and ensure compliance with relevant standards.
• Lead monthly consolidation across the UK, UAE, Netherlands, and US businesses.
• Manage intercompany accounting, reconciliations, and eliminations.
• Ensure accurate foreign currency accounting and multi-currency reporting.
• Coordinate the preparation of statutory accounts.
• Manage relationships with international tax advisers.
• Ensure VAT, corporation tax, and other statutory filings are completed accurately and on time across all jurisdictions.
• Analyse business performance, profitability, and margins.
• Provide meaningful commentary and actionable commercial insights alongside monthly results.
• Support budgeting, forecasting, and long-range planning.
• Build financial models and scenario analysis for strategic initiatives.
• Identify opportunities to improve profitability and cash generation.
• Partner with operational leaders to support commercial decision-making.
• Challenge spending and identify cost-saving opportunities across the business.
• Monitor and optimise cash flow and working capital performance.
• Own cash forecasting and liquidity planning.
• Oversee inventory accounting and stock reconciliations.
• Support credit control and supplier payment processes.
• Improve visibility across cash requirements and future investment decisions.
• Build, develop, and lead a scalable finance function.
• Recruit and develop additional team members as the business grows.
• Manage and coach the overseas bookkeeper.
• Create clear ownership and accountability across the team.
• Foster a culture of continuous improvement and high performance.

Requirements

• ACA, ACCA, or CIMA qualified.
• 5+ years of post-qualified experience as a Financial Controller or in a similar senior finance role.
• Experience within eCommerce, retail, consumer goods, FMCG, or another fast-growing, multi-entity business.
• Strong technical accounting knowledge.
• Experience preparing consolidated management accounts across international, multi-currency group structures.
• Proven experience improving financial reporting, controls, and processes.
• Experience managing audits, statutory reporting, and tax compliance.
• Strong commercial acumen and business-partnering skills.
• Confidence influencing both finance and non-finance stakeholders.
• Advanced Excel skills and experience analysing large data sets.
• Experience managing and developing finance team members.

Skills

• ERP implementation
• AI and automation in finance
• DTC or eCommerce brands
• Xero
• Fathom
• Inventory accounting
• Financial reporting
• Commercial strategy
• Financial controls
• Multi-entity consolidations
• Compliance
• Commercial performance analysis
• Operational efficiency improvement
• Scalable systems and processes
• ERP
• AI
• Automation
• Monthly close process
• Management accounts
• Board reporting
• KPI dashboards
• Commercial commentary
• Balance sheet reconciliation
• Audit preparation
• External auditor relationship management
• Accounting policies
• Statutory compliance
• Group consolidation
• Intercompany accounting
• Foreign currency accounting
• Multi-currency reporting
• Statutory accounts preparation
• Tax advisory
• VAT
• Corporation tax
• Profitability analysis
• Margin analysis
• Budgeting
• Forecasting
• Long-range planning
• Financial modelling
• Scenario analysis
• Cash flow management
• Working capital optimisation
• Cash forecasting
• Liquidity planning
• Inventory accounting
• Stock reconciliation
• Credit control
• Supplier payment processes
• Team leadership
• Team development
• Recruitment
• Coaching
• Continuous improvement
• High performance culture

Location

• Remote
• London

Work Type

• Remote-first
• Full-time

Experience Level

• 5+ years post-qualified experience

Education Level

• ACA, ACCA, or CIMA qualified

Salary/Compensations

• Competitive base salary + bonus

Benefits

• Remote-first working with a future London office
• Direct exposure to the Founder/CEO, Fractional CFO and senior leadership team
• Opportunity to lead high-impact ERP, automation and business intelligence projects
• Genuine ownership over the development of the finance function
• International exposure across the UK, US, Europe and other global markets
• Strong career progression within a rapidly scaling business

About the Company

• Legend London is one of the UK’s fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles.
• The brand has scaled rapidly through a combination of strong product, eCommerce, performance marketing, highly effective social-first creative, and international growth.
• Legend are now entering their next phase of growth, with finance playing a central role in improving visibility, strengthening controls and supporting better commercial decision-making across the business.

Equal Opportunity

• Legend London is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success – let us know if you require any adjustments during the recruitment process.